Personal branding · C-suite and senior leaders
Board seats go to people the chair already trusts, or has read.
Personal branding for an independent director is what carries a name onto a nomination committee's shortlist. It is what a chair finds when a colleague suggests you, and what a promoter reads before offering a first seat. GullySales writes it with your company secretary's limits agreed in advance.
In one paragraph
Personal branding for an independent director is what carries a name onto a nomination committee's shortlist. It is what a chair finds when a colleague suggests you, and what a promoter reads before offering a first seat. GullySales writes it with your company secretary's limits agreed in advance.
Also written for
Independent director, Board member, Non-executive director.
For board members and independent directors
Where it usually goes wrong, and what we would do.
“The seat is filled in three phone calls”
A chair asks two directors he already trusts, and one of them mentions a name. Whether that name survives the next ten minutes depends entirely on what the chair finds when he looks it up.
“A databank entry is a record, not a reason to call”
Being on the register makes you eligible. It says nothing about whether you have sat through a difficult audit committee, or what you did the year the numbers looked wrong.
“You cannot talk about the board you sit on”
Anything material is price sensitive and the company speaks through its filings. The experience that qualifies you is precisely the experience you may not describe.
“Wanting seats mainly for the fee is a poor reason to start here”
If the sitting fee is the point, relationships move faster than writing does, and writing takes several quarters to tell. Better you hear that before the first invoice than after the third.
What we do
What we deliver for board members and independent directors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile built for a nomination committee
Sectors, the committees you have served on, the qualification that puts you on an audit or a remuneration committee, and how many boards you currently sit on.
Result: A chair can test your fit against the gap on his board without ringing you.
Records that agree with each other
Your director identification number, the filings at the registry, your own profile and your firm's page all saying the same thing about the same directorships.
Result: Nothing for a diligence check to trip over.
Writing on governance that touches nobody's board
Related party approvals, what a working audit committee agenda looks like, how a newly listed company builds its risk register. Subjects of the craft, never your own companies.
Result: Evidence that you think about the job, not merely that you hold the post.
A disclosure line agreed before publication
Your company secretary and your own legal adviser set what may be said and when. We write inside it and keep a record of who approved what.
Result: One less thing to explain to a chair or a regulator.
An hour on a governance argument you have just had
Usually a question from a recent committee meeting, taken into general terms so no company is identifiable. We draft from that and you approve every word. If the hour will not survive your board calendar, put the money into the director institutes instead.
Result: Material in a director's language rather than a copywriter's.
Institute and conference material
A director's biography, a current photograph and the subjects you will take on a panel, ready for the governance bodies that run director programmes.
Result: You are in the room where the next nomination gets discussed.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for board members and independent directors
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Am I even allowed to publish while I sit on a listed board?
Can you get me onto a board?
How long before this makes a difference?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.