Personal branding · C-suite and senior leaders
Your next sales hire reads you before they read the company.
Personal branding for a chief revenue officer is the visibility of the person who owns the number: what a senior salesperson finds before accepting an offer, and what a customer's buying committee finds before the escalation call. GullySales writes it from one recorded hour with you in the first week of the month, before the quarter takes over.
In one paragraph
Personal branding for a chief revenue officer is the visibility of the person who owns the number: what a senior salesperson finds before accepting an offer, and what a customer's buying committee finds before the escalation call. GullySales writes it from one recorded hour with you in the first week of the month, before the quarter takes over.
Also written for
CRO, Chief revenue officer, Chief sales officer, Head of sales, Sales director.
For chief revenue officers and sales heads
Where it usually goes wrong, and what we would do.
“The people you need to hire check you first”
A good area sales manager in Pune is holding two other offers. He looks up the person he would report to, and an empty profile tells him the sales function here is not run by anyone in particular.
“Your customer's buyer wants the seller's boss on the call”
When a large order stalls, the buying committee asks for you. You arrive as a name they have never seen, and the first ten minutes go on establishing who you are instead of on the order.
“Every sales head claims the same two things”
Customer obsession and a high performance culture. A candidate has heard both from four other sales heads this quarter, and the numbers that would settle the argument belong to your employer, not to you.
“The quarter eats the hour”
You are the one leader whose month ends on a cliff. Book the interview in the first week, not the last. Two months of cancelling it and you should stop paying for this and put the money behind your reps.
What we do
What we deliver for chief revenue officers and sales heads.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written for two readers at once
One page that satisfies a candidate weighing an offer and a buyer checking who stands behind the proposal. Scope stated in the terms your employer permits, and nothing that reads as a job hunt.
Result: A sales manager you want to hire stops treating your company as an unknown.
The monthly recorded conversation
Three quarters of an hour, usually spent on one order that was lost and why, or a territory that was carved wrong. The month is written from that recording.
Result: Material in your language, without you opening a document after a pipeline review.
Writing about how you run a sales floor
Forecast discipline, how you set quota when last year's base cannot be trusted, what you do with a rep who has missed twice, when you take a deal off the forecast.
Result: People who want to work for a proper sales operation can tell that yours is one.
Your regional managers made visible too
Profiles and posts for the three or four managers under you, so a candidate in Chennai has a local name to check and your successor is already known to the market.
Result: The function stops resting on your single name.
The escalation pack, ready before it is wanted
A short biography, a current photograph and a one-paragraph answer to why your company should be trusted with this order, sitting in a folder your team can reach.
Result: You walk into a stalled deal with something already read about you.
Reporting that separates hiring from selling
Enquiries that named you, and applicants who mentioned your profile, counted every month against the baseline recorded before the work starts.
Result: You can tell your chief executive what this bought.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chief revenue officers and sales heads
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this just posting on LinkedIn?
My board hired me for a number. How is this a use of my time?
What happens to all this if I change companies?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.