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Personal branding · C-suite and senior leaders

Your next sales hire reads you before they read the company.

Personal branding for a chief revenue officer is the visibility of the person who owns the number: what a senior salesperson finds before accepting an offer, and what a customer's buying committee finds before the escalation call.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a chief revenue officer is the visibility of the person who owns the number: what a senior salesperson finds before accepting an offer, and what a customer's buying committee finds before the escalation call. GullySales writes it from one recorded hour with you, before the quarter takes over.

Also written for

CRO, Chief revenue officer, Chief sales officer, Head of sales, Sales director.

For chief revenue officers and sales heads

Where it usually goes wrong, and what we would do.

  • “The people you need to hire check you first”

    A good area sales manager in Pune is holding two other offers. He looks up the person he would report to, and an empty profile tells him the sales function here is not run by anyone in particular.

  • “Your customer's buyer wants the seller's boss on the call”

    When a large order stalls, the buying committee asks for you. You arrive as a name they have never seen, and the first ten minutes go on establishing who you are instead of on the order.

  • “Every sales head claims the same two things”

    Customer obsession and a high performance culture. A candidate has heard both from four other sales heads this quarter, and the numbers that would settle the argument belong to your employer, not to you.

  • “The quarter eats the hour”

    You are the one leader whose month ends on a cliff. Book the interview in the first week, not the last. Two months of cancelling it and you should stop paying for this and put the money behind your reps.

What we do

What we deliver for chief revenue officers and sales heads.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for two readers at once

    One page that satisfies a candidate weighing an offer and a buyer checking who stands behind the proposal. Scope stated in the terms your employer permits, and nothing that reads as a job hunt.

    Result: A sales manager you want to hire stops treating your company as an unknown.

  2. The recorded conversation

    Three quarters of an hour, usually spent on one order that was lost and why, or a territory that was carved wrong. The writing comes from that recording.

    Result: Material in your language, without you opening a document after a pipeline review.

  3. Writing about how you run a sales floor

    Forecast discipline, how you set quota when last year's base cannot be trusted, what you do with a rep who has missed twice, when you take a deal off the forecast.

    Result: People who want to work for a proper sales operation can tell that yours is one.

  4. Your regional managers made visible too

    Profiles and posts for the three or four managers under you, so a candidate in Chennai has a local name to check and your successor is already known to the market.

    Result: The function stops resting on your single name.

  5. The escalation pack, ready before it is wanted

    A short biography, a current photograph and a one-paragraph answer to why your company should be trusted with this order, sitting in a folder your team can reach.

    Result: You walk into a stalled deal with something already read about you.

  6. Reporting that separates hiring from selling

    Enquiries that named you, and applicants who mentioned your profile, counted against the baseline recorded before the work starts.

    Result: You can tell your chief executive what this bought.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for chief revenue officers and sales heads

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is this just posting on LinkedIn?
No. Posting is the last step and the smallest one. Most of the value sits in the profile a candidate or a buyer lands on after a referral, and in the writing that answers what they came to find out. If a posting schedule is all you want, that is cheaper elsewhere and we would point you there.
My board hired me for a number. How is this a use of my time?
It costs an hour of your time, and the return arrives through hiring and through stuck deals rather than through fresh enquiries. If the problem this quarter is that your reps are not calling back the enquiries you already have, fix that first. We will say so plainly.
What happens to all this if I change companies?
It follows you, and that is the uncomfortable part for whoever paid for it. We handle it by crediting the team and naming the company inside the work, so the firm keeps something when you leave. Settle that with your chief executive before the first piece, not after.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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