Skip to content
GullySales
Tell us what you need

Personal branding · C-suite and senior leaders

A reporter needs a quote by six and rings the chief executive she can find.

For a chief executive this is the record the board, the trade press and a senior candidate read between meetings.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For a chief executive this is the record the board, the trade press and a senior candidate read between meetings. It carries your view of the industry, your judgement, and what you are known for outside your own building. GullySales builds and maintains it with you, in your words.

Also written for

CEO, Managing director, Executive director, Director.

Where this sits

For CEOs and managing directors

Where it usually goes wrong, and what we would do.

  • “Your board forms its opinion outside the boardroom”

    Independent directors hear about you from people you never meet and from whatever crosses their reading. Four presentations a year is a thin base for a judgement that decides your mandate.

  • “Every trade publication keeps a list of people who answer”

    You are not on it. So the published version of what is happening in your industry is your competitor's version, quarter after quarter, and buyers read it as the consensus.

  • “Senior people join a person, not an org chart”

    A candidate for your leadership team will ask two former colleagues about you and then read everything they can find. A search consultant has to brief them from something, and right now it is a company brochure.

  • “Saying nothing is a position during a bad quarter”

    A plant stoppage, a recall, a round of exits. The chief executive who has never spoken in public has no channel on the day one is needed, and the silence gets filled by somebody else.

What we do

What we deliver for CEOs and managing directors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that agrees with the public record

    Your directorships are already visible on the MCA register and in your filings. The bio, the dates and the titles are written to match them exactly.

    Result: A director or a journalist checking you finds no discrepancy to ask about.

  2. An hour of your time, diarised like a board call

    A recorded conversation about a decision you took and the argument against it. It is scheduled once, repeats, and your office protects it.

    Result: Material without a single request for you to write anything.

  3. A stated view of where the industry is going

    The two or three positions you are prepared to defend, argued at length once and referred back to afterwards.

    Result: Peers, customers and your own leadership team know what you think before they ask.

  4. Press material that is ready before it is needed

    A short and long biography, a current photograph, your speaking subjects, and a named contact who can reach you within the hour.

    Result: A reporter working to an evening deadline gets you rather than the next name on the list.

  5. Your leadership team made visible

    Profiles for the people who run the functions, with what each of them owns, so credibility does not sit on one name.

    Result: Key-person risk drops, and your next senior hire has someone to read besides you.

  6. A yearly letter to customers and staff

    One considered piece at the close of the year on what changed and what did not work, drafted from the interviews and signed by you.

    Result: A document your sales team uses all year and your best people forward to friends.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for CEOs and managing directors

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My board thinks this is vanity. How do I answer that?
Take the objection seriously, because it is sometimes right. The measurable part is hiring, press access and enquiries that name you, and all three are in the report against the baseline we record first. If none of them move in two quarters, stop.
We are a private company with no need for publicity.
Publicity is not the point. Your buyers, your bankers and the people you want to hire look you up whether or not you court attention, and most private company chief executives have nothing there. Being accurate and findable is different from being loud.
Can my communications team just send you notes?
Notes give us the company line, which is already on the website. The interview is where the sentence you would actually say comes out, and that is the only part a reader cannot get elsewhere. Without it, this is not worth buying.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need