Personal branding · C-suite and senior leaders
A reporter needs a quote by six and rings the chief executive she can find.
For a chief executive this is the record the board, the trade press and a senior candidate read between meetings. It carries your view of the industry, your judgement, and what you are known for outside your own building. GullySales builds and maintains it from an hour a month, in your words.
In one paragraph
For a chief executive this is the record the board, the trade press and a senior candidate read between meetings. It carries your view of the industry, your judgement, and what you are known for outside your own building. GullySales builds and maintains it from an hour a month, in your words.
Also written for
CEO, Managing director, Executive director, Director.
Where this sits
For CEOs and managing directors
Where it usually goes wrong, and what we would do.
“Your board forms its opinion outside the boardroom”
Independent directors hear about you from people you never meet and from whatever crosses their reading. Four presentations a year is a thin base for a judgement that decides your mandate.
“Every trade publication keeps a list of people who answer”
You are not on it. So the published version of what is happening in your industry is your competitor's version, quarter after quarter, and buyers read it as the consensus.
“Senior people join a person, not an org chart”
A candidate for your leadership team will ask two former colleagues about you and then read everything they can find. A search consultant has to brief them from something, and right now it is a company brochure.
“Saying nothing is a position during a bad quarter”
A plant stoppage, a recall, a round of exits. The chief executive who has never spoken in public has no channel on the day one is needed, and the silence gets filled by somebody else.
What we do
What we deliver for CEOs and managing directors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that agrees with the public record
Your directorships are already visible on the MCA register and in your filings. The bio, the dates and the titles are written to match them exactly.
Result: A director or a journalist checking you finds no discrepancy to ask about.
One hour a month, diarised like a board call
A recorded conversation about a decision you took and the argument against it. It is scheduled once, repeats, and your office protects it.
Result: Material for the month without a single request for you to write anything.
A stated view of where the industry is going
The two or three positions you are prepared to defend, argued at length once and referred back to afterwards.
Result: Peers, customers and your own leadership team know what you think before they ask.
Press material that is ready before it is needed
A short and long biography, a current photograph, your speaking subjects, and a named contact who can reach you within the hour.
Result: A reporter working to an evening deadline gets you rather than the next name on the list.
Your leadership team made visible
Profiles for the people who run the functions, with what each of them owns, so credibility does not sit on one name.
Result: Key-person risk drops, and your next senior hire has someone to read besides you.
A yearly letter to customers and staff
One considered piece at the close of the year on what changed and what did not work, drafted from the interviews and signed by you.
Result: A document your sales team uses all year and your best people forward to friends.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for CEOs and managing directors
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My board thinks this is vanity. How do I answer that?
We are a private company with no need for publicity.
Can my communications team just send you notes?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.