Search firms build the shortlist before they ring anybody.

1. A profile that states scope in plain terms

   Team size, the region, the line of business, the budget, in whatever form your employer permits. Written so a reader knows in one screen what you are answerable for.

   Result: A search consultant can place you without ringing to ask.

2. An hour on a decision you had to defend

   An hour on a single problem inside your function: the handover that keeps failing, the vendor who is never on time, the report nobody opens. Where that hour cannot be found, what gets published is somebody else's opinion under your name, and your own function spots it.

   Result: A month of writing out of a call you take in the car.

3. Writing pitched at the function, not the employer

   Pieces about how the work is actually done, checked against what your company treats as internal before a word is published.

   Result: You are read as an authority on the job rather than as a spokesperson.

4. Clearance agreed with your manager first

   A short note on what you intend to publish and why, taken to your reporting manager before the first piece goes out. Awkward once, then never again.

   Result: No conversation about loyalty six months in.

5. Speaking material for the forums your function attends

   Two biographies, a photograph that is not cropped out of a wedding, and the four subjects you can take questions on. Then a pitch to the bodies that run events in your field.

   Result: A panel invitation instead of a delegate badge.

6. Your own managers in the frame

   The people who report to you named and credited, so the work reads as a function you built rather than a job you hold.

   Result: Evidence that you can lead, which is what the next level is testing.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.