Personal branding · C-suite and senior leaders
Operations is judged by nothing going wrong, which is why nobody can see you.
For an operations leader this is the visible record of work whose whole purpose is to be unnoticed: what you run, what you fixed, and how you decide. GullySales draws it out in an hour with you each month and publishes it with the customer names, the volumes and the supplier terms left out.
In one paragraph
For an operations leader this is the visible record of work whose whole purpose is to be unnoticed: what you run, what you fixed, and how you decide. GullySales draws it out in an hour with you each month and publishes it with the customer names, the volumes and the supplier terms left out.
Also written for
COO, Chief operating officer, Head of operations, General manager.
Where this sits
For COOs and operations heads
Where it usually goes wrong, and what we would do.
“The job is designed to produce no news”
When the line runs and the trucks leave on time there is nothing to announce. Six years of that is a career with no public trace, and the trace is what other people use to judge you.
“The shortlist for the top job is built from public record”
When a chief executive seat opens, a search firm assembles names from who is written about and who speaks. The board already knows your chief executive. It does not know you, and a strong internal reputation does not cross that gap.
“Somebody else tells the story of what you built”
The new warehouse, the cost taken out of despatch, the delivery reliability that finally holds. It gets narrated on a stage by a person who signed the approval, not the person who ran it.
“The plant heads you need are hired through a small circle”
Good operations people move on word of mouth inside one industry in one region. If your name does not travel in that circle, you are recruiting from whoever a portal sends you.
What we do
What we deliver for COOs and operations heads.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written in scope, not adjectives
Sites, functions and the part of the business that reports to you, described precisely, with figures only where your company already publishes them.
Result: A search consultant or a candidate understands the size of your job in ten seconds.
A monthly hour on one bottleneck
A call about something that used to break and now does not, and the three things you tried before the one that worked.
Result: The reasoning behind your work gets recorded instead of staying in your head.
Operating stories with the confidential parts removed
Customer names, volumes, costs and supplier terms stay out. The problem, the constraint and the decision stay in, and your own legal team sees anything borderline.
Result: You can be specific in public without a conversation you would rather not have.
A stated position on how you run things
Your view on safety, on outsourcing, on how much slack a system needs. Argued once, properly, rather than implied across twenty short posts.
Result: People arrive at an interview or a supplier meeting already knowing how you think.
Hiring material for the roles that stay open
Written for the shift supervisor, the quality head or the plant manager you have been trying to fill for a year, with your name attached.
Result: A candidate approached by your recruiter has somebody real to look up that night.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for COOs and operations heads
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Natural Gases
- Situation
- Buyers in this field size up a supplier before they enquire. They want to see the range, the plant and the industries already being served.
- What we did
- Brand identity for the gas trade
- A corporate website
- Social channels set up
- Google Business page
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My CEO is the public face. Will this look like competition?
Almost everything I do is commercially sensitive.
I am firefighting most days. Where does an hour come from?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.