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Personal branding · C-suite and senior leaders

Operations is judged by nothing going wrong, which is why nobody can see you.

For an operations leader this is the visible record of work whose whole purpose is to be unnoticed: what you run, what you fixed, and how you decide.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For an operations leader this is the visible record of work whose whole purpose is to be unnoticed: what you run, what you fixed, and how you decide. GullySales draws it out in conversation with you and publishes it with the customer names, the volumes and the supplier terms left out.

Also written for

COO, Chief operating officer, Head of operations, General manager.

Where this sits

For COOs and operations heads

Where it usually goes wrong, and what we would do.

  • “The job is designed to produce no news”

    When the line runs and the trucks leave on time there is nothing to announce. Six years of that is a career with no public trace, and the trace is what other people use to judge you.

  • “The shortlist for the top job is built from public record”

    When a chief executive seat opens, a search firm assembles names from who is written about and who speaks. The board already knows your chief executive. It does not know you, and a strong internal reputation does not cross that gap.

  • “Somebody else tells the story of what you built”

    The new warehouse, the cost taken out of despatch, the delivery reliability that finally holds. It gets narrated on a stage by a person who signed the approval, not the person who ran it.

  • “The plant heads you need are hired through a small circle”

    Good operations people move on word of mouth inside one industry in one region. If your name does not travel in that circle, you are recruiting from whoever a portal sends you.

What we do

What we deliver for COOs and operations heads.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written in scope, not adjectives

    Sites, functions and the part of the business that reports to you, described precisely, with figures only where your company already publishes them.

    Result: A search consultant or a candidate understands the size of your job in ten seconds.

  2. A regular hour on one bottleneck

    A call about something that used to break and now does not, and the three things you tried before the one that worked.

    Result: The reasoning behind your work gets recorded instead of staying in your head.

  3. Operating stories with the confidential parts removed

    Customer names, volumes, costs and supplier terms stay out. The problem, the constraint and the decision stay in, and your own legal team sees anything borderline.

    Result: You can be specific in public without a conversation you would rather not have.

  4. A stated position on how you run things

    Your view on safety, on outsourcing, on how much slack a system needs. Argued once, properly, rather than implied across twenty short posts.

    Result: People arrive at an interview or a supplier meeting already knowing how you think.

  5. Hiring material for the roles that stay open

    Written for the shift supervisor, the quality head or the plant manager you have been trying to fill for a year, with your name attached.

    Result: A candidate approached by your recruiter has somebody real to look up that night.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for COOs and operations heads

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My CEO is the public face. Will this look like competition?
It will if you start without telling him. So raise it first and agree the split: he takes strategy, customers and the company view, you take how the work gets done. Most chief executives are glad to hand over the operational subject once they see the boundary written down.
Almost everything I do is commercially sensitive.
More of it is sensitive than on most jobs, which is why the drafting starts from what you are allowed to say and works inwards. If your company's rules leave nothing publishable beyond a job title, we will tell you that in the first conversation rather than take the fee.
I am firefighting most days. Where does an hour come from?
It comes from one fixed slot a month that you defend the way you would defend a safety review. If you know you will cancel it twice out of three, do not buy this. Half a programme reads worse than none, and your own people will notice the drop.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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