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Personal branding · C-suite and senior leaders

Customers tell the person who owns the roadmap things they never tell support.

For a product leader this is a public account of how you decide: what you shipped, what you killed, and why.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For a product leader this is a public account of how you decide: what you shipped, what you killed, and why. GullySales draws it out of a conversation with you so customers, designers and the people you want to hire can see the reasoning rather than the release notes.

Also written for

CPO, Chief product officer, Product leader, Head of product, Product manager.

Where this sits

For chief product officers and product leaders

Where it usually goes wrong, and what we would do.

  • “Discovery calls go better when the customer already knows you”

    A user who has read how you weigh requests turns up with the real complaint instead of a polite one. Cold discovery spends the first fifteen minutes earning something you could have had in advance.

  • “Product people read your writing as the job description”

    A designer or a senior product manager choosing between offers wants to know how decisions get made and who has the final say. No careers page has ever answered that honestly.

  • “Your roadmap says no far more often than yes”

    Every no is felt by a customer as neglect, because the reasoning stays in a planning document. Said in public, the same decision reads as a considered trade-off.

  • “A product manager has no portfolio”

    Designers show work and engineers show code. Your contribution shipped under the company's name and cannot be separated from thirty other people's. Written reasoning is the only record you get to keep.

What we do

What we deliver for chief product officers and product leaders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile built on problems, not features

    The users you serve, the decisions you owned, and the constraints you worked inside. What was a team achievement is described as one.

    Result: A hiring manager or a customer can tell what you are actually good at.

  2. An hour of your time, usually about something you killed

    The feature that was cut, what the data said, and who disagreed with you at the time.

    Result: Material nobody else in your category is willing to publish.

  3. Release and roadmap writing under your own name

    What changed, what it fixes, and what is deliberately not being built. Commitments and dates go in only where your leadership has agreed to them.

    Result: Customers stop reading silence as a company that has lost interest.

  4. Material for customer advisory and discovery

    An introduction that explains how you work, sent before the call, plus a written summary afterwards that shows what you did with the input.

    Result: Customers who give you an hour keep giving you one, because they saw the result.

  5. Hiring writing for product and design

    How your team is structured, what a product manager here actually owns, and which decisions sit with engineering.

    Result: Candidates self-select before the first call, so you interview fewer people and fewer of them are wrong.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for chief product officers and product leaders

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our roadmap is confidential. How does any of this work?
Nothing unannounced goes out. The writing covers what has already shipped, how you prioritise and what you have decided against, and your leadership approves each piece. That material carries further than a roadmap would anyway, because it explains the thinking behind it.
I am a product manager, not a head of product. Is this too early?
If you are paying for it yourself, yes. At that stage write two pieces by hand and see whether you keep going. This makes sense when you own a line of business and the interview time is something your company will protect.
Can the interview fit into a sprint week?
An hour of your time, and most product leaders put it the day after a review while the arguments are still fresh. If your calendar cannot hold it, put the money into customer research instead, which returns something useful without needing your voice.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need