Personal branding · C-suite and senior leaders
Lenders read the numbers, and then they read whoever signed them.
For a finance head this is your standing with the people who never see you day to day: lenders, auditors, the audit committee and anybody running diligence on the company. GullySales writes it from a single hour after each month's close, inside the limits your institute sets and your compliance adviser confirms.
In one paragraph
For a finance head this is your standing with the people who never see you day to day: lenders, auditors, the audit committee and anybody running diligence on the company. GullySales writes it from a single hour after each month's close, inside the limits your institute sets and your compliance adviser confirms.
Also written for
CFO, Chief financial officer, Finance head, Finance director.
Where this sits
For CFOs and finance heads
Where it usually goes wrong, and what we would do.
“A credit committee you will never meet forms a view of you”
The relationship manager writes a note and a committee in another city decides on it. Part of that note is about the quality of the finance function, which means it is about you.
“Diligence treats the finance function as one person”
An acquirer or a new investor asks who keeps the books, how long they have been there and what happens if they leave. A finance head with no record outside the company is a risk line in somebody's report.
“The audit committee gets a few hours a year”
Between those meetings the members form the rest of their impression from how you answer, who else speaks well of you, and what they can find. Most finance heads give them nothing to find.
“Finance roles move by introduction”
Your next position comes from a banker, an auditor or a search consultant who remembered you. None of them remembers a title. They remember a person who explained something clearly.
What we do
What we deliver for CFOs and finance heads.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that matches your signature
Qualifications, the companies you have signed for, the transactions you are permitted to mention, and your membership details written the way your institute allows.
Result: A lender or an auditor checking your background confirms it in one search.
An hour a month, after the close
Booked in the back half of the month, usually about a control you added after something went wrong, or a reporting change you had to argue for.
Result: Material drawn from your working year rather than from finance commentary anyone could write.
Writing that stays clear of forward-looking claims
No guidance, no projections, no comment on results before they are filed. If your company is listed or raising, your company secretary sees the draft before anyone else does.
Result: A public presence that never creates a disclosure question for the company.
Material a relationship manager can attach
A short, current profile of the finance leadership that a banker can put behind a proposal without asking you for it twice.
Result: Your bank's internal paperwork stops being assembled from an outdated LinkedIn page.
Your finance team on the record
The controller, the treasury lead and the person who handles compliance, each named with what they hold.
Result: The function reads as a team, which is exactly what a diligence checklist is looking for.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for CFOs and finance heads
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
I am a chartered accountant. Am I allowed to publish under my name?
The CEO talks to the market. Why would the CFO?
Month end takes ten days. Can somebody else do the call?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.