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Personal branding · C-suite and senior leaders

Your experience is on record, but a private-sector reader cannot see what it was worth.

Personal branding for a retired senior officer is a factual account of the work you led, written so a company, a board or an institution can understand it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Personal branding

In one paragraph

Personal branding for a retired senior officer is a factual account of the work you led, written so a company, a board or an institution can understand it. GullySales writes it with you and keeps it clear of any suggestion of official access or standing.

Also written for

Retired IAS officer, Retired civil servant, Retired public-sector executive, Former government secretary, Retired PSU chief.

For retired senior government and public-sector officers

Where it usually goes wrong, and what we would do.

  • “Service titles do not carry across”

    A private reader may not know what a district, a department or a board role involved. The scale of the budget, the people and the decisions needs to be told in the words they use.

  • “A former post gives no standing now”

    Retirement ends the authority. Nothing we write implies access to a ministry, a department or a decision-maker, and no past position is used to lend weight to a company or a view.

  • “Conduct and confidentiality rules continue”

    Pension, conduct and secrecy obligations may restrict what a retired officer says, and some roles are subject to cooling-off conditions. Your own adviser decides what is permitted, and we write inside that.

  • “Your value is the judgement, not the contacts”

    Boards and institutions value how you handle complexity, regulation and public accountability. That can be shown through writing on your craft, without naming any file, minister or case.

What we do

What we deliver for retired senior government and public-sector officers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile for a non-government reader

    Your roles stated as retired and factual, the scale of what you ran, and the sectors you understand, without a name of any case or colleague.

    Result: A promoter or a board chair reads one page and sees the experience.

  2. A plain account of your expertise

    Policy design, regulation, public finance, project delivery or administration, explained in the terms a company uses. You approve every line.

    Result: No more repeated explanations in first meetings.

  3. Writing on how institutions work

    Pieces on running a large organisation under scrutiny, implementing a scheme at scale or managing a regulatory process, in general terms and with nothing confidential.

    Result: Evidence of thinking that does not depend on your former post.

  4. A disclosure check before publication

    Your adviser confirms what may be said and when. We keep a note of what was approved and by whom.

    Result: Fewer worries about conduct rules.

  5. One conversation, drafted for approval

    A single conversation with you on a question from your career, written into general terms and sent back for your approval. If your advisory work leaves no time, the work should wait.

    Result: Writing in your voice rather than a template.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for retired senior government and public-sector officers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can the page mention my former post?
Yes, as a factual, past appointment, with the word retired. We will not use it to suggest current influence, and we will not write copy that implies access to anyone in government. Check any doubtful line with your adviser or the rules that apply to your service.
Will this lead to board or advisory roles?
We cannot promise that. We do not place people, hold no database of seats and have no relationship with any company or nomination committee. We make sure that when someone suggests your name, what they find is accurate and clear.
I do not want to be publicly visible. Is there a smaller option?
Yes. A short private profile for introductions, with no public writing, is a reasonable place to start. Visibility is your decision, and the amount of it can change later.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

Or start from personal branding.

Your next practical step

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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