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GullySales
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Personal branding · C-suite and senior leaders

The board asks about IT after something breaks, and then asks who you are.

For an IT leader this is a presence built for the people who decide your budget and your next role.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For an IT leader this is a presence built for the people who decide your budget and your next role. That means the board, your peers in other companies, and the auditors now asking your customers about your controls. GullySales builds it from a regular conversation, with your security lead holding a veto.

Also written for

CIO, Chief information officer, IT head, IT director.

Where this sits

For CIOs and IT leaders

Where it usually goes wrong, and what we would do.

  • “You are extremely visible to vendors and to nobody else”

    Your inbox holds forty account managers who know your name. Your board has met you twice, both times about a budget approval, and that is the whole basis of their judgement.

  • “Peer reference calls decide your largest purchases”

    Before an ERP or a core system goes in, you ring three people who have done it. They are doing the same about you, and you only get those calls if somebody can find you.

  • “Your customers' auditors now ask about your systems”

    Vendor risk questionnaires arrive from buyers who never used to care. The answers come from your team, and the person signing them is invisible outside the building.

  • “Twenty years in one company is hard to place”

    Deep knowledge of one estate is worth a great deal and reads as nothing on a shortlist. A search consultant has to explain you to a client, and right now there is nothing to work from.

What we do

What we deliver for CIOs and IT leaders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written in systems owned and risk carried

    The estate, the users you support, the programmes you have delivered and the ones you stopped. Numbers only where your company already publishes them.

    Result: A board member or a peer sees the scale of the job without a presentation.

  2. The hour, taken after the change window

    A call about a migration, a vendor that did not deliver, or an audit finding and what it forced you to change.

    Result: Material that other IT heads recognise, because it is the week they are having too.

  3. Writing that never becomes a disclosure

    Product names, versions, topology and control detail stay out. Your security lead sees every draft and can stop any of it without giving a reason.

    Result: A public presence that survives your next security review unchanged.

  4. Material for vendor and analyst conversations

    A current biography, your areas of interest, and a short note on how you evaluate suppliers, so briefings start somewhere useful.

    Result: Vendor meetings begin at the technical question rather than at an introduction.

  5. Your IT team made findable

    Profiles for the infrastructure, applications and security leads, with what each one holds.

    Result: Hiring into a function nobody has heard of stops being a cold start.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for CIOs and IT leaders

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Publishing anything about our systems is a risk.
That instinct is correct and we work with it rather than around it. Nothing specific to your estate goes out, and the veto sits with your security lead, not with us. If your organisation's policy is that no employee writes publicly at all, this is not for you.
Nobody in my industry does this. Why would I be first?
That is the argument for it rather than against it. In a sector where every IT head is silent, the one who is findable gets the peer calls, the analyst invitations and the conversation with a search firm. It is also a fair reason to start small and stop if it does nothing.
My week is incidents and steering committees.
An hour of your time, scheduled outside your change window, plus the time to read drafts. If your company will not let you speak publicly without a three-week approval chain, the cadence breaks. Put the money into the internal systems your users complain about instead.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need