Personal branding · C-suite and senior leaders
The people you want to buy or partner with decide before the first call.
Personal branding for a chief strategy officer is the visibility of a person whose work is under embargo: what the promoter of an acquisition target reads before returning your call, and what the board sees when a plan is questioned. GullySales draws that out of you monthly and publishes only what is safe.
In one paragraph
Personal branding for a chief strategy officer is the visibility of a person whose work is under embargo: what the promoter of an acquisition target reads before returning your call, and what the board sees when a plan is questioned. GullySales draws that out of you monthly and publishes only what is safe.
Also written for
Chief strategy officer, Head of strategy, Chief of staff.
For chief strategy officers
Where it usually goes wrong, and what we would do.
“The deck is under embargo and the deck is your work”
Your best year was a reorganisation nobody announced and a market exit six people know about. What you are free to prove is the least interesting part of what you did.
“The company you want to buy is deciding whether to reply”
A second-generation promoter in Coimbatore gets three approaches a year and ignores most of them. He looks you up, finds a designation and no thinking, and files the email under fishing expedition.
“Inside the building you are the person who makes slides”
When the plan works it belongs to the chief executive, and when it is resisted it belongs to you. Nobody outside the top floor knows which decisions you actually own.
“Strategy and annual planning get read as the same job”
Half your readers think you run the budget exercise. The other half think you are a consultant who stayed on. Neither group brings you the conversation you want.
What we do
What we deliver for chief strategy officers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that states the decisions you own
Capital allocation, the portfolio, new markets, which of the acquisitions you led. Written so a promoter or a board member can tell in fifteen seconds whether you are the right person to be talking to.
Result: An approach email that gets opened, because the sender is somebody.
The monthly interview, run as a debrief
An hour on a decision already taken and now discussable at one remove. We keep the reasoning, drop the identifying detail, and check the draft back against you. Miss it twice and there is nothing honest left to publish, so the money belongs on the corporate site instead.
Result: Publishable thinking out of unpublishable work.
A point of view on your industry's next five years
The structural shift you actually believe in, argued rather than announced, with the part you might be wrong about left in.
Result: One document a stranger reads to decide you are worth a meeting.
A confidentiality line drawn before anything is written
What belongs to the company, what belongs to your board, what is yours. Agreed on paper with your company secretary or legal team rather than assumed.
Result: You stop checking with two people before every paragraph.
Internal work turned outward
The town hall explanation, the memo everybody forwarded, the framework your business heads now use, rewritten for readers who do not work there.
Result: Credibility with the people who execute a plan, not only with the people who approve one.
The company named in every piece
Colleagues credited and the firm's work described, so the visibility does not walk out of the building with you.
Result: Your chief executive can see what the company gets from it.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chief strategy officers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Everything I touch is confidential. What is actually left?
Should the chief executive be the visible one instead of me?
I am a chief of staff rather than a strategy head. Same thing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.