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Personal branding · C-suite and senior leaders

Your campaigns are public and your own judgement is not.

For a marketing leader this is the one presence you never get around to building: your judgement on record, in front of the board that questions your budget and the people you want to hire.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For a marketing leader this is the one presence you never get around to building: your judgement on record, in front of the board that questions your budget and the people you want to hire. GullySales supplies the deadline and the drafting, and you supply the thinking.

Also written for

CMO, Chief marketing officer, Marketing director, Head of marketing, Brand manager.

Where this sits

For CMOs and marketing heads

Where it usually goes wrong, and what we would do.

  • “The budget argument is settled before the meeting”

    Your board decides how much marketing is worth partly from how seriously it takes the person running it. That impression is formed between meetings, out of things you have no hand in.

  • “The vendors pitching you are better known than you are”

    The agency in the room has a podcast, a newsletter and three people who speak at conferences. You approved their fee and they own the category conversation you are paying to be part of.

  • “Your next role starts with somebody who has read you”

    A good move to your next company often begins with a person who already knows how you think. A campaign case study inside a deck does not reach them.

  • “The language of your category is written by suppliers”

    The words your buyers use to describe the problem come from vendors selling into it. The person with the actual customer evidence is you, and you have published none of it.

What we do

What we deliver for CMOs and marketing heads.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that shows judgement, not a list of campaigns

    What you were hired to fix, what you chose not to do, and the kind of marketing you will not run. Campaign credit stated honestly, including whose it was.

    Result: A chief executive or a recruiter who searches you has your reasoning to read, not just your campaign list. Before we start we note your profile views, speaking invitations and searches for your name, so you can see what changes.

  2. A recorded conversation on a day you choose

    A call, on a schedule agreed in writing, about a campaign that failed, a channel you shut down, or what the last round of customer interviews changed. We draft from it and you cut anything your board or your finance head would not want read aloud.

    Result: You have a recording and a draft of your own thinking that does not depend on the next board pack.

  3. A written position on your category

    One long argued piece on how buying actually happens in your market, drawn from your own research and from what your sales team hears on calls. Kept as one piece you can revise, rather than replaced by another post. This scene is hypothetical: the CMO of a D2C brand writes up why her repeat buyers ignore discount emails, using her own cohort data once finance has cleared it.

    Result: You have one piece of your own to point to when a peer or a buyer asks what you think.

  4. Case material your legal team can pass

    What you may claim about results, drafted against what the company has already disclosed and marked where a number needs approval. Your legal team and your CEO pass it or cut it, not us.

    Result: A list of claims your legal team and CEO have already passed, ready for an interview or a panel.

  5. Your marketing team made visible

    Profiles for the performance lead, the content lead and the brand manager, with the work credited where it belongs.

    Result: Your team's work is credited by name on pages a candidate can read, if they agree to be named.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for CMOs and marketing heads

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I do this for a living. Why would I hire someone for my own?
Because you will not do it. Your own presence is the file that never gets opened, behind the campaign, the board pack and the agency review. What you are buying here is a fixed slot in the calendar and somebody to draft, and the judgement stays yours.
Will my CEO think I am building a platform to leave?
Some will, so tell them first and frame it around hiring and category credibility, which are both company outcomes. Naming your team in the work helps more than anything you could say in that conversation.
Can my content writer do the interview instead of me?
They can sit in. They cannot replace you, because what makes this worth reading is the opinion you would only say out loud. If the conversation will not survive contact with your quarter, put the money into demand generation and leave your name alone.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

C-suite and senior leaders

Personal branding for the rest of the c-suite and senior leaders.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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