Personal branding · C-suite and senior leaders
You spent four years polishing the brand and your own page is a placeholder.
For a marketing leader this is the one presence you never get around to building: your judgement on record, in front of the board that questions your budget and the people you want to hire. GullySales supplies the deadline and the drafting, and you supply the thinking.
In one paragraph
For a marketing leader this is the one presence you never get around to building: your judgement on record, in front of the board that questions your budget and the people you want to hire. GullySales supplies the deadline and the drafting, and you supply the thinking.
Also written for
CMO, Chief marketing officer, Marketing director, Head of marketing, Brand manager.
Where this sits
For CMOs and marketing heads
Where it usually goes wrong, and what we would do.
“The budget argument is settled before the meeting”
Your board decides how much marketing is worth partly from how seriously it takes the person running it. That impression is formed between meetings, out of things you have no hand in.
“The vendors pitching you are better known than you are”
The agency in the room has a podcast, a newsletter and three people who speak at conferences. You approved their fee and they own the category conversation you are paying to be part of.
“Your next role starts with somebody who has read you”
Marketing leaders change companies more than most functions do, and the good moves begin with a person who already knows how you think. A campaign case study inside a deck does not reach them.
“The language of your category is written by suppliers”
The words your buyers use to describe the problem come from vendors selling into it. The person with the actual customer evidence is you, and you have published none of it.
What we do
What we deliver for CMOs and marketing heads.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that shows judgement, not a list of campaigns
What you were hired to fix, what you chose not to do, and the kind of marketing you will not run. Campaign credit stated honestly, including whose it was.
Result: A chief executive or a recruiter reads a decision-maker rather than a portfolio.
One hour a month, and it is not yours to skip
A call about a campaign that failed, a channel you shut down, or what the last round of customer interviews changed.
Result: Your own thinking finally leaves the internal deck it has been sitting in.
A written position on your category
One long argued piece on how buying actually happens in your market, drawn from your own research and from what your sales team hears on calls. Revisited whenever the evidence moves, rather than replaced by another post.
Result: Peers and buyers start quoting you instead of the agency that publishes more.
Case material your legal team can pass
What you may claim about results, drafted against what the company has already disclosed and marked where a number needs approval. Your legal team and your CEO pass it or cut it, not us.
Result: Proof you can use in an interview or on a panel without a phone call afterwards.
Your marketing team made visible
Profiles for the performance lead, the content lead and the brand manager, with the work credited where it belongs.
Result: Hiring gets easier, because good marketers join teams they can already see.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for CMOs and marketing heads
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
France Fox
- Situation
- Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
- What we did
- A website built for a launch
- Social designs and captions
- Print for the launch
- One tone at every touchpoint
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kalessi
- Situation
- Tiles are chosen by eye. There was no store suitable for a buyer who wants to scroll through finishes on a phone, compare two of them and then order.
- What we did
- A store built for browsing
- Search work from the ground up
- Social accounts opened and kept up
- Articles that answer the real questions
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
I do this for a living. Why would I hire someone for my own?
Will my CEO think I am building a platform to leave?
Can my content writer do the interview instead of me?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- COOs and operations heads
- CTOs and engineering leaders
- Vice presidents and senior vice presidents
Or start from personal branding.