Personal branding · C-suite and senior leaders
Engineers read how you think before they read what you are offering to pay.
For an engineering leader this is the public evidence of technical judgement: how you decide, what you have run at scale, and what you were wrong about.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
For an engineering leader this is the public evidence of technical judgement: how you decide, what you have run at scale, and what you were wrong about. GullySales writes it out of a call with you, and publishes nothing your security lead has not cleared.
Also written for
CTO, Chief technology officer, VP engineering, Engineering manager, Software architect, Solution architect.
Where this sits
For CTOs and engineering leaders
Where it usually goes wrong, and what we would do.
“Good engineers check the engineering, not the careers page”
Before replying to a recruiter they look for talks, write-ups and the repositories your team maintains. A polished culture video is evidence of a marketing budget and nothing else.
“The deal stops at a technical evaluation you are not in”
An enterprise buyer's architect wants to hear from your architect about failover, data residency and what happens during an upgrade. Sales sends a slide, the evaluation stalls, and nobody tells you why.
“Marketing language disqualifies you with this audience”
An engineer identifies ghostwritten technical content in about a paragraph. That is why the interview is not a convenience here. It is the only reason anything published under your name will be believed.
“Your title means five different things”
A chief technology officer at a fifteen-person company and one at a bank do unrelated jobs. Nobody outside can tell which you are, so the title is carrying weight it cannot hold.
What we do
What we deliver for CTOs and engineering leaders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written in systems rather than adjectives
What you run, the load you are allowed to state, the stack, the things you have decommissioned and why. No invented scale figures.
Result: A senior candidate can tell within a minute whether your problems are interesting.
The hour, usually about something that broke
An outage, a migration that ran long, or a build-versus-buy call you would take differently now.
Result: Writing with the specifics that make other engineers stop scrolling.
Engineering write-ups your own team is happy with
Post-mortems and architecture decisions, drafted from the interview, with customer names, credentials and anything your security lead objects to taken out before review.
Result: Material your engineers forward instead of quietly ignoring.
The technical answer your sales team keeps asking for
A written position on security, data handling, uptime and integration, kept current, so it stops being rewritten from scratch for every deal.
Result: A buyer's evaluation moves ahead without another call in your calendar.
Conference and meetup material
Talk proposals, a speaker biography, and slides drawn from the write-ups you have already approved.
Result: Invitations to speak at the events your hiring pool actually attends.
Your senior engineers published too
Profiles and pieces for the two or three people whose names would make a candidate curious about the team.
Result: The engineering group looks deep rather than dependent on one person.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs for CTOs and engineering leaders
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Work out whether this is even your bottleneck
The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The routine
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.
Before you hire anyone
The first thing to do yourself.
It costs nothing, and it shows what a buyer sees before they ever call you.
- Search your own name and your practice or business name in a private browser window, and list the first ten results.
- Open your profile on each major platform and check that the name, photo, description and contact details agree.
- Ask two people who recently chose you what they looked up first, and write down their answers.
Judge any provider
What to ask any agency or ghost-writer.
Useful whoever you choose, including us.
- Who writes my words, and do I approve everything before it goes out?
- Which of my own details and claims will you need to check with me before publishing?
- What will you not write because of the rules my profession follows?
- Whose account do the profiles and the content sit in, and what happens to them if we stop?
- What do you count as a result, and what will you not promise?
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
You are a marketing firm. How can you write technical content?
Publishing our architecture sounds like a security problem.
I am on call and in reviews. Is an hour of my time realistic?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- Defence veterans and retired officers
- Retired senior government and public-sector officers
- Vice presidents and senior vice presidents
Or start from personal branding.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.