Personal branding · C-suite and senior leaders
Engineers read how you think before they read what you are offering to pay.
For an engineering leader this is the public evidence of technical judgement: how you decide, what you have run at scale, and what you were wrong about. GullySales writes it out of one call a month with you, and publishes nothing your security lead has not cleared.
In one paragraph
For an engineering leader this is the public evidence of technical judgement: how you decide, what you have run at scale, and what you were wrong about. GullySales writes it out of one call a month with you, and publishes nothing your security lead has not cleared.
Also written for
CTO, Chief technology officer, VP engineering, Engineering manager, Software architect, Solution architect.
Where this sits
For CTOs and engineering leaders
Where it usually goes wrong, and what we would do.
“Good engineers check the engineering, not the careers page”
Before replying to a recruiter they look for talks, write-ups and the repositories your team maintains. A polished culture video is evidence of a marketing budget and nothing else.
“The deal stops at a technical evaluation you are not in”
An enterprise buyer's architect wants to hear from your architect about failover, data residency and what happens during an upgrade. Sales sends a slide, the evaluation stalls, and nobody tells you why.
“Marketing language disqualifies you with this audience”
An engineer identifies ghostwritten technical content in about a paragraph. That is why the interview is not a convenience here. It is the only reason anything published under your name will be believed.
“Your title means five different things”
A chief technology officer at a fifteen-person company and one at a bank do unrelated jobs. Nobody outside can tell which you are, so the title is carrying weight it cannot hold.
What we do
What we deliver for CTOs and engineering leaders.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written in systems rather than adjectives
What you run, the load you are allowed to state, the stack, the things you have decommissioned and why. No invented scale figures.
Result: A senior candidate can tell within a minute whether your problems are interesting.
The monthly hour, usually about something that broke
An outage, a migration that ran long, or a build-versus-buy call you would take differently now.
Result: Writing with the specifics that make other engineers stop scrolling.
Engineering write-ups your own team is happy with
Post-mortems and architecture decisions, drafted from the interview, with customer names, credentials and anything your security lead objects to taken out before review.
Result: Material your engineers forward instead of quietly ignoring.
The technical answer your sales team keeps asking for
A written position on security, data handling, uptime and integration, kept current, so it stops being rewritten from scratch for every deal.
Result: A buyer's evaluation moves ahead without another call in your calendar.
Conference and meetup material
Talk proposals, a speaker biography, and slides drawn from the write-ups you have already approved.
Result: Invitations to speak at the events your hiring pool actually attends.
Your senior engineers published too
Profiles and pieces for the two or three people whose names would make a candidate curious about the team.
Result: The engineering group looks deep rather than dependent on one person.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for CTOs and engineering leaders
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
You are a marketing firm. How can you write technical content?
Publishing our architecture sounds like a security problem.
I am on call and in reviews. Is an hour a month realistic?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- Business heads, country heads and regional heads
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- Vice presidents and senior vice presidents
Or start from personal branding.