Personal branding · C-suite and senior leaders
Your distributors ask around about you long before they search.
Personal branding for a business or country head is the visibility of the person who carries a market.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Personal branding for a business or country head is the visibility of the person who carries a market. A distributor in your territory hears something about you and then checks it, while a parent company reads you to judge a market it cannot visit. GullySales runs it in the languages your trade actually reads.
Also written for
Business head, Country head, Regional head, Zonal head.
For business heads, country heads and regional heads
Where it usually goes wrong, and what we would do.
“The market decides on WhatsApp and confirms on Google”
A dealer in Rajkot asks two other dealers about you before he asks for a price list. By the time he searches your name he has half decided, and the search either settles it or unsettles it.
“A country head is read in two directions”
A head office in Stuttgart wants evidence that the market is understood. The trade here wants somebody who knows why a Tamil Nadu order behaves differently from a Punjab one. One profile has to hold both readings.
“What you actually run is invisible from outside”
Your title says head. It does not say whether you run three plants, a distribution network across four states, or a sales team of six with an ambitious designation.
“Regional trade press still sets reputation in your market”
The business daily in the state language, the association newsletter, the two people everyone at the exhibition listens to. None of that is reached by a post written for a national audience.
What we do
What we deliver for business heads, country heads and regional heads.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile written in the market's own terms
The territory named district by district where that matters, the products, the channel you run, and the years you have spent in this trade. No head office vocabulary.
Result: A distributor recognises his own business in your first paragraph.
The call, taken between market visits
An hour on the road or after a review, usually about a town where the business turned or a dealer who walked. That call is the raw material. Give it up and the spend is wasted, because a dealer can hear a copywriter at fifty paces.
Result: Content out of your week rather than out of a template.
Material in the language the trade reads
Kannada, Marathi, Tamil, Hindi, whichever your dealers use in their own WhatsApp groups, written properly instead of machine translated.
Result: Your name travels in the groups where the trade talks.
Trade press and association placement
A short biography, a photograph and the subjects you can comment on, offered to the regional business press and to the industry association your buyers belong to.
Result: Coverage where your dealers already read.
A version written for head office
The same person, explained to a parent company or an investor who has never visited your market, with the structure of the trade set out as background.
Result: Your market case is half made before the review starts.
Your area managers given names
Profiles for the managers who actually meet dealers, so the network knows more than one person at your company.
Result: The territory holds when you are transferred.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs for business heads, country heads and regional heads
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Work out whether this is even your bottleneck
The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The routine
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.
Before you hire anyone
The first thing to do yourself.
It costs nothing, and it shows what a buyer sees before they ever call you.
- Search your own name and your practice or business name in a private browser window, and list the first ten results.
- Open your profile on each major platform and check that the name, photo, description and contact details agree.
- Ask two people who recently chose you what they looked up first, and write down their answers.
Judge any provider
What to ask any agency or ghost-writer.
Useful whoever you choose, including us.
- Who writes my words, and do I approve everything before it goes out?
- Which of my own details and claims will you need to check with me before publishing?
- What will you not write because of the rules my profession follows?
- Whose account do the profiles and the content sit in, and what happens to them if we stop?
- What do you count as a result, and what will you not promise?
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My dealers are not on LinkedIn at all.
Head office wants one global voice. Can I publish separately?
I move to a new region every two or three years.
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
C-suite and senior leaders
Personal branding for the rest of the c-suite and senior leaders.
- Board members and independent directors
- CEOs and managing directors
- CFOs and finance heads
- Chief product officers and product leaders
- Chief revenue officers and sales heads
- Chief strategy officers
- CHROs and HR leaders
- CIOs and IT leaders
- CMOs and marketing heads
- COOs and operations heads
- CTOs and engineering leaders
- Defence veterans and retired officers
- Retired senior government and public-sector officers
- Vice presidents and senior vice presidents
Or start from personal branding.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.