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GullySales

Personal branding · C-suite and senior leaders

Your distributors ask around about you long before they search.

Personal branding for a business or country head is the visibility of the person who carries a market. A distributor in your territory hears something about you and then checks it, while a parent company reads you to judge a market it cannot visit. GullySales runs it monthly, in the languages your trade actually reads.

In one paragraph

Personal branding for a business or country head is the visibility of the person who carries a market. A distributor in your territory hears something about you and then checks it, while a parent company reads you to judge a market it cannot visit. GullySales runs it monthly, in the languages your trade actually reads.

Also written for

Business head, Country head, Regional head, Zonal head.

For business heads, country heads and regional heads

Where it usually goes wrong, and what we would do.

  • The market decides on WhatsApp and confirms on Google

    A dealer in Rajkot asks two other dealers about you before he asks for a price list. By the time he searches your name he has half decided, and the search either settles it or unsettles it.

  • A country head is read in two directions

    A head office in Stuttgart wants evidence that the market is understood. The trade here wants somebody who knows why a Tamil Nadu order behaves differently from a Punjab one. One profile has to hold both readings.

  • What you actually run is invisible from outside

    Your title says head. It does not say whether you run three plants, a distribution network across four states, or a sales team of six with an ambitious designation.

  • Regional trade press still sets reputation in your market

    The business daily in the state language, the association newsletter, the two people everyone at the exhibition listens to. None of that is reached by a post written for a national audience.

What we do

What we deliver for business heads, country heads and regional heads.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written in the market's own terms

    The territory named district by district where that matters, the products, the channel you run, and the years you have spent in this trade. No head office vocabulary.

    Result: A distributor recognises his own business in your first paragraph.

  2. The monthly call, taken between market visits

    An hour on the road or after a review, usually about a town where the business turned or a dealer who walked. That call is the month's raw material. Give it up and the spend is wasted, because a dealer can hear a copywriter at fifty paces.

    Result: Content out of your week rather than out of a template.

  3. Material in the language the trade reads

    Kannada, Marathi, Tamil, Hindi, whichever your dealers use in their own WhatsApp groups, written properly instead of machine translated.

    Result: Your name travels in the groups where the trade talks.

  4. Trade press and association placement

    A short biography, a photograph and the subjects you can comment on, offered to the regional business press and to the industry association your buyers belong to.

    Result: Coverage where your dealers already read.

  5. A version written for head office

    The same person, explained to a parent company or an investor who has never visited your market, with the structure of the trade set out as background.

    Result: Your market case is half made before the quarterly review starts.

  6. Your area managers given names

    Profiles for the managers who actually meet dealers, so the network knows more than one person at your company.

    Result: The territory holds when you are transferred.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for business heads, country heads and regional heads

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

My dealers are not on LinkedIn at all.
Most are not, and a programme built only on LinkedIn would waste your money. What reaches them is forwards in trade groups, the association newsletter, the regional press, and what comes up when their son searches your name for them. We write for those first and treat LinkedIn as the head office channel it is.
Head office wants one global voice. Can I publish separately?
Ask them in writing before anything starts. Many groups allow market-level communication inside a brand guideline and forbid anything touching results or pricing. We work to whatever they set, and the audit call covers it before the scope is written.
I move to a new region every two or three years.
Then build the profile around the trade rather than the territory, so it survives the transfer. We name the current market plainly and keep the substance about the channel, which does not change when your posting does. If a transfer order is already in hand and you leave in two months, wait until you know the new market.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit