Personal branding · C-suite and senior leaders
Personal branding for C-suite and senior leaders.
Senior leaders are judged on judgement, and judgement is shown in what they write and say, not in a job title. A profile that explains how you think is what search consultants, boards and conference organisers look for.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What is particular to this field
What changes when the field changes.
Employer approval comes first
Serving executives write inside their company's media and disclosure rules. We agree those limits before anything is drafted.
Fewer, heavier pieces
One considered article or talk does more for a senior reader than a daily post, so the plan is built around depth.
A record that survives a move
The profile is kept useful for the next role or board seat, not tied to the current employer's name.
Professions
Choose your profession in C-suite and senior leaders.
- Board members and independent directorsBoard seats go to people the chair already trusts, or has read.
- Business heads, country heads and regional headsYour distributors ask around about you long before they search.
- CEOs and managing directorsA reporter needs a quote by six and rings the chief executive she can find.
- CFOs and finance headsLenders read the numbers, and then they read whoever signed them.
- Chief product officers and product leadersCustomers tell the person who owns the roadmap things they never tell support.
- Chief revenue officers and sales headsYour next sales hire reads you before they read the company.
- Chief strategy officersThe people you want to buy or partner with decide before the first call.
- CHROs and HR leadersThe leaders you headhunt yourself are the ones who look you up first.
- CIOs and IT leadersThe board asks about IT after something breaks, and then asks who you are.
- CMOs and marketing headsYour campaigns are public and your own judgement is not.
- COOs and operations headsOperations is judged by nothing going wrong, which is why nobody can see you.
- CTOs and engineering leadersEngineers read how you think before they read what you are offering to pay.
- Defence veterans and retired officersYour service record is known to you, but a hiring panel has never read it.
- Retired senior government and public-sector officersYour experience is on record, but a private-sector reader cannot see what it was worth.
- Vice presidents and senior vice presidentsSearch firms build the shortlist before they ring anybody.
Your brief
Tell us your profession in C-suite and senior leaders and what you want to be known for, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.