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Real estate developers and brokers · CRM

Every enquiry belongs to the project, not to an executive's phone.

A CRM in real estate is the record of every buyer: the locality and configuration wanted, the budget, the loan position, the site visits made, who introduced them and the stage reached. It has to survive an executive resigning. GullySales sets up those fields and the handover rules that go with them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Executives leave and take the pipeline with them”

    In this trade that is normal, not an accident. A record the company owns, with every call logged against the enquiry rather than sitting in a personal phone, is what stops a resignation costing you a season's bookings.

  • “Configuration, budget and possession need are three fields”

    A buyer wanting a 3BHK under a fixed figure who must move before June is a different buyer from one with the same budget and no hurry. Record all three and the team matches inventory in a minute.

  • “Broker-sourced and direct enquiries must be told apart”

    The same buyer arriving twice, once with a channel partner and once alone, becomes a commission dispute. A first-touch rule in the record, with a date and a time, settles it before it starts.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An enquiry record the company owns

    Name, number, locality and configuration wanted, budget, loan position, source, visits made and stage reached, held centrally rather than on a handset.

    Result: A resignation does not take the pipeline with it.

  2. A first-touch rule for channel partner leads

    Who registered the buyer, when, and how long that registration holds, written down and visible in the record.

    Result: Commission disputes are settled by the record.

  3. Site visits logged as events, not as notes

    Date, who attended, which unit was shown and what the family objected to, entered the same day.

    Result: The next call starts where the visit ended.

  4. Stages named after your own sales steps

    Enquiry, visit booked, visited, negotiation, booking, agreement and registration, with a reason required before anything is marked lost.

    Result: The pipeline reads the way the project sells.

  5. Inventory position visible beside the buyer

    Which units are available, blocked or sold, so an executive on a call is not offering a flat that went yesterday.

    Result: Nobody sells the same flat twice.

  6. A read-out for the sales head

    Enquiries by locality and source, callback time, visits booked and converted, and cost per booking by channel, against the baseline recorded before the work starts.

    Result: Channel spend is argued from numbers.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a real estate team should record about every buyer enquiry, and whether software is needed yet.

Source, spelled the same way
Record the portal, hoarding, Google ad, broker or walk-in behind each enquiry, from a fixed list. Without it you cannot say which spend produced a site visit.
Time of enquiry and time of first call
Log when the enquiry arrived and when the first call was made. A long gap shows on the record, and so does the executive who causes it.
Unit shown and unit held
Note the tower, floor and unit shown, and any unit held for a buyer with the token date and its expiry. Two executives holding the same unit is avoided by writing it down.
Loan and documents position
Record the lender, the sanction stage and whether the buyer's papers are complete. A buyer waiting on a loan is a booking to plan for, not a lost enquiry.
Reason lost or put on hold
Mark price, location, possession date, loan refusal or a rival project. Group the reasons before the next launch, when the brochure and the price list are still open to change.
Do you need software yet?
A sheet works for one broker with a handful of buyers. A developer with several executives, partners and a site office needs a shared CRM from the start, because the pipeline leaves with whoever owns the sheet.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our executives keep buyers on their personal phones. How do we stop it?
Move the enquiry numbers onto a company line and make the record the only place a site visit can be booked from. Then pay incentives against what is in the record. Executives follow whatever the incentive follows, which is why a rule on its own never works here.
Do we need a real estate specific CRM?
Only once inventory, channel partner registrations and payment schedules have to sit together. Below that, a general system with the right fields does the job. Decide by whether you are losing bookings to commission disputes and double-sold flats, not by a feature list.
Can walk-ins at the site office be recorded without slowing the queue?
Use a one-page form on a tablet, or a QR code the visitor scans, asking only name, number, configuration and source. The executive adds the rest after the visit. A short form at the door gets filled in, a long one is skipped.
How should leads from property portals be handled in the record?
Bring each portal lead in as an enquiry with the portal named as the source, and check whether the number is already on file. A buyer who arrives through a portal and a broker is one buyer, and your first-touch rule decides who owns it.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for real estate developers and brokers.

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Everything else we would do for you.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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