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Real estate developers and brokers · Email marketing

The family who saw the sample flat in March is still deciding.

Email and WhatsApp for a developer or broker carry the months between a site visit and a booking, and reach NRI buyers in their own hours. GullySales writes those sequences, keeps channel partners supplied with unsold inventory, and reports which message brought a family back.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “A visit that did not book is not a lost buyer”

    Families take months over this. A monthly note with a dated construction photograph and the remaining units is what brings them back in September.

  • “Partners want stock and payout, not a newsletter”

    What is unsold, at what price, on what payment plan, and when the last commission was released. That message gets opened immediately.

  • “An NRI buyer reads at a different hour”

    A message timed to a Gulf or US evening gets a reply. The same one sent at eleven in the morning is read and forgotten.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A post-visit sequence running month by month

    Timed messages carrying a dated construction photograph, the units still available, and any change to the price or the payment plan.

    Result: The family from March hears something new in September.

  2. A partner mail carrying stock and payouts

    Unsold inventory by configuration and floor, the current price, the payment plan, and where each partner's commission stands today.

    Result: Partners push what you actually need to sell.

  3. Lists split by configuration and budget

    Buyers separated by what they came to see and what they can spend, so nobody receives an offer on a unit they were never taking.

    Result: The message matches what they asked about.

  4. Overseas messages timed to their evening

    Scheduling set for Gulf, UK and US hours, with the loan, power of attorney and repatriation questions answered inside the message.

    Result: An overseas family replies instead of ignoring it.

  5. Pre-possession and handover sequences

    Fit-out timelines, the registration appointment, the maintenance deposit and the handover date, sent to booked buyers before they have to ask.

    Result: Fewer angry calls in the possession quarter.

  6. Reporting on visits and bookings, not opens

    Which message produced a reply, a repeat visit or a booking, set against the baseline recorded before the work started.

    Result: A sequence that never brings anybody back is cut.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a developer or broker needs in place before emailing buyers and partners.

Every enquiry and visit in one list
Bring portal enquiries, site visits, walk-ins and broker leads into one record, with the source, the configuration wanted and the budget. A mail to a family who visited needs to know what they saw.
Consent from the enquiry or visit form
Under India's data protection law you should be able to show who agreed to be contacted, and for what. Add a permission line to the visit form and note the date, since a portal enquiry is not agreement for every channel.
A sender with RERA details in the footer
Mail from a named sales manager at your own domain and show the project's registration number as it stands. A buyer or NRI relative checks this before reading further.
Buyers and channel partners on separate lists
Keep buyers, brokers and NRI buyers apart. A broker wants stock and terms, a family wants dates and a loan route, an NRI wants documents and a time that suits them.
Honest project status
State the construction stage and possession date as they are in your registered plan. Renders and old photos in a mail lose a buyer who has visited.
A reply path to the sales executive who met them
Replies go to the executive who met the family. A buyer who writes about a unit and waits is called by another builder's team.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How long should we follow up a visit that did not book?
Until they buy somewhere or ask you to stop, which is often six to nine months. Each message carries something new: a slab poured, a revised price, a unit released. Repeating the launch offer is what gets you muted.
Can we message buyers who only enquired on a portal?
Where they gave consent, about what they asked for, and with a clear way to stop it. Keep the registration number and the price band in anything describing the project, and let your lawyer settle that wording once.
Can we mail people who enquired on a portal?
They asked about a property on the portal, not to join your mailing list. A one-to-one reply about the unit they asked about is reasonable. Ask before adding them to recurring mail, and check the portal's current rules on what you may do with its leads.
Should broker mails include commission details?
Put payout terms in a document the partner can file, and send it only to partners you have signed up. Keep the mail body to stock and dates. Do not send commission details to buyers or to lists you have not signed up.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for real estate developers and brokers.

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Everything else we would do for you.

Closest to this: messaging and automation

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