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Real estate developers and brokers · Lead generation

A portal lead is shared with four projects and dies in ten minutes.

Lead generation for a developer or broker is getting a shortlisting buyer to a site visit before a competing project does, and keeping every source in one record. GullySales fixes the reply routine, writes the qualifying questions, and tags portal, broker and walk-in enquiries as they arrive.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Nine at night is when the forms get filled”

    A buyer researches after dinner and compares four projects. A callback the next afternoon reaches somebody who has already fixed a Saturday visit.

  • “The broker lead and the portal lead are the same man”

    He filled a portal form and then rang a channel partner. Without one record you pay commission on a buyer you had already reached.

  • “Loan eligibility decides who is worth a Saturday”

    A buyer whose eligibility is half the ticket size takes three visits and buys nothing. Ask early, ask gently, and plan the diary around the answer.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One record for portal, broker and walk-in enquiries

    Every enquiry from every source in a single list, tagged on arrival with the source, the date and the executive who took it.

    Result: A duplicate broker claim is settled in seconds.

  2. A reply routine that holds after office hours

    Who calls a nine o'clock form fill, by when, and what the WhatsApp reply says while the sales office is closed.

    Result: The evening buyer hears from you before Saturday.

  3. A qualifying question set for the pre-sales desk

    Configuration, budget band, whether a loan is in process, where they live now, and the weekend they can visit, asked on the first call.

    Result: The visit calendar fills with buyers who can buy.

  4. A channel partner registration rule in writing

    How a partner registers a buyer, how long that claim holds, and what happens when a name arrives twice from two different sources.

    Result: Commission arguments stop reaching the sales head.

  5. A follow-up plan for the visit that did not book

    Timed calls and messages for families who saw the sample flat and went quiet, carrying the payment schedule and a construction update.

    Result: The family from the launch month is still yours.

  6. Enquiries reported by source through to booking

    Enquiries, visits and bookings traced by source and locality, measured against the baseline recorded before work began.

    Result: You can see which channel produces bookings.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

A developer's enquiries come from portals, brokers and site visits, and each needs a buyer's budget and home type noted.

Portal enquiry
Tag the portal and record the unit type, budget band and whether the buyer will take a loan. Call the same day and note the time of the first call and its result.
Broker or channel partner
Log the partner, the buyer, the date and the unit asked about. Check it against the partner registration rule, and tell the partner in writing if the buyer is already in your records.
Walk-in site visit
Write the family, the number of visits and who accompanied them. Record the unit shown, the objection raised and the date of the next call.
Ad form on Meta or Google
Tag the campaign and note the unit type chosen on the form. Call to confirm the budget and timeline, and mark the form as bad if the number is wrong.
NRI enquiry
Record the country, the time zone and who in the family will visit the site. Ask which documents the buyer needs to see, and who will hold the power of attorney.
Existing buyer's referral
Note the buyer who sent them and the unit the buyer owns. Invite them to the site, and record whether the referrer wants to be told.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How fast does a portal enquiry need a call?
Within minutes, because that lead went to several projects at once. The first person who sounds like they know the project gets the visit. We set the routine, the script and the tracking, so a delay is visible the week it happens.
How do we stop brokers claiming a buyer we already had?
One record for every enquiry, tagged with its source and date the moment it arrives. Agree in writing how long a registration holds and what happens on a clash. The argument is then settled by the log rather than by a phone call.
A husband and wife enquire separately. How do we log it?
Match the surname, the address or the number and link them in one household record. Ask who is the main decision-maker and who funds the purchase. Calling both with different quotes loses the family's trust, so assign one sales executive.
An enquiry asks for a unit that is sold out. Do we count it?
Log it as a demand enquiry, with the unit type and the budget. Do not drop it. Offer the nearest available unit or a later phase, and keep the record. A pattern of requests for one type tells you what to plan next.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for real estate developers and brokers.

All articles

More for real estate developers and brokers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for real estate developers and brokers

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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