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Real estate developers and brokers · Radio advertising

A spot books the Saturday site visit, and the sales office does the rest.

Radio advertising for a project buys spots in the drive-time bands on the stations your buyers listen to while sitting in the traffic the project stands in. GullySales plans the flight to end on a Friday, keeps the script to the road, the configuration and the visit, and covers the project name on search while it runs.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What radio advertising means

Radio advertising is a spot, a mention or a sponsorship on a station your buyers listen to on the way to work. GullySales plans the station, band and frequency, and runs search on your own name during the flight so the listener who looks you up afterwards finds you.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Nobody buys a flat from the car”

    The only thing a spot can ask for is a Saturday or Sunday slot at the sales office. A flight that finishes on Friday evening is worth more than the same money dribbled across a fortnight.

  • “The listener is sitting in the traffic you are describing”

    A spot that names the junction, the tech park and the drive time works because the person hearing it is on that road at that hour. The project name means nothing to them yet, but the road does.

  • “Registration particulars cost you seconds, not centimetres”

    A property advertisement carries whatever registration details your legal adviser confirms, and read aloud those can take a third of a thirty-second spot. Decide the spot length around that instead of finding out in the studio.

  • “The name they search on Sunday belongs to a portal”

    A listener hears the project at a signal and types it into Google two days later. Without cover on that name, the first results are portal listings selling the same flat through five brokers.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Station, language and band chosen by corridor

    Which stations your buyers listen to on the road the project sits on, and which drive-time bands that road is jammed in, settled before any package is quoted.

    Result: Spend sits inside the hours your buyer is in the car.

  2. Flight dated to the weekends the site is staffed

    A day by day schedule running Wednesday to Friday ahead of each weekend the sales team is on site, rather than spots scattered across four weeks.

    Result: Calls land when somebody can fix a visit for Saturday.

  3. Script cleared with your legal adviser before the studio

    The wording, the registration details and any price claim signed off before recording, because audio already on air cannot be corrected the way a portal listing can.

    Result: Nothing airs that has to be pulled two days later.

  4. One line for the pre-sales desk, tagged at source

    A number used on air and nowhere else, answered by pre-sales with the source written against every call, kept out of the portal lead pool.

    Result: Radio enquiries stop being filed as portal leads.

  5. Cover on the project name while the flight runs

    Search ads on the project, the builder and the locality through the flight weeks, so the listener who looks it up reaches your own page ahead of the listings.

    Result: The enquiry your spot created comes to your desk.

  6. Transmission report read against the schedule

    The station's proof of broadcast checked spot by spot against the band that was booked, with any shortfall raised while the flight is still on air.

    Result: You pay for spots that ran where they were sold to you.

  7. Site visits counted against the flight weeks

    Visits booked from the on-air line, walk-ins at the sales office and bookings that follow, read against the baseline taken before the campaign.

    Result: The flight is judged on visits, not on how many spots aired.

How the result is measured

  • Spots aired against spots booked
  • Branded search volume during the flight
  • Calls quoting the on-air number

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full radio advertising page

Readiness for flight weekends

The spot books the visit, so the sales office should have these six things ready before the flight starts.

Visit slots by weekend day
List the time slots for Saturday and Sunday and name the executive for each. A caller who hears a slot offered at once is more likely to take it.
A pre-sales call script
Ask budget, configuration, family size and loan need, then book the slot. The call should end with a time, not with a promise to send details.
Directions from the road in the spot
Give a map pin and a landmark that matches the junction named on air, so the family driving from the traffic finds the site.
Documents on the desk
Keep the registration certificate, approved plan, payment schedule and current construction photographs ready, since families ask for each at the first visit.
A loan desk or tie-up officer
Have a bank officer or the loan partner available on the visit days to answer eligibility and documents on the spot.
Visit register with a follow-up date
Record the source and a date for the next call before the family leaves. A visit with no follow-up date usually goes cold.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the radio advertising work runs

  1. 1

    Fix the window

    We agree what has to happen in these weeks, an admission deadline, a launch or a sale, because radio works in short flights.

  2. 2

    Choose the station and the language

    We match station, language and band to who you sell to, and cut the stations that only add a stray sighting.

  3. 3

    Write and produce the spot

    The script is written here and produced to the station's delivery format before the deadline, rather than on the station's template.

  4. 4

    Book and hold the schedule

    We coordinate the booking with the station or its agency and treat the written spot plan as the thing being bought.

  5. 5

    Track and reconcile

    Calls to the on-air number and brand search volume are watched through the flight, and the transmission proof is checked against the booking.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does radio actually sell flats?
It fills the site visit calendar and the sales office closes from there. Thirty seconds cannot carry a floor plan or a payment schedule, so judge a flight on visits booked in those weeks rather than on bookings. For a launch weekend that is exactly the job.
One station for four weeks, or four stations for one?
One station, four weeks. The same commuter has to hear a project name several times before it lodges, and splitting a launch budget across every station in the city buys one hearing each. We would rather drop a station than thin the schedule.
Which language should a real estate spot use?
The language buyers on that road speak at home and in the car. Ask the station for the listener profile of the band, and treat it as the station's own claim. If the corridor is mixed, use the local language with a short English line for the project name.
What happens to calls that come after the flight ends?
Listeners call late, so keep the on-air number staffed for a few days after the last spot, then divert it to the main pre-sales desk with the same source tag. A dead line on the last night of the campaign wastes what was paid for.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

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