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Real estate developers and brokers · Pay per click advertising

Buy your own project name back before a broker sells it to you.

Paid search for a developer or broker buys the locality, configuration and budget searches a buyer makes while shortlisting, and defends your project name from everyone else bidding on it. GullySales splits the campaigns by configuration, filters out rent and resale traffic, and counts site visits.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Ten people are bidding on your launch name”

    Portals and channel partners buy your project name the week you announce it. A buyer clicks one of them and arrives as somebody else's lead.

  • “Rent and resale searches will eat a launch budget”

    Flats for rent in the same locality cost the same click and can never book. Those words have to be excluded on the first day.

  • “The form decides whether pre-sales rings in ten minutes”

    A name and a number is not an enquiry. Configuration, budget band and the weekend they can visit are what put a call at the top of the list.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A campaign defending your own project name

    Search ads on the project, the builder and the common misspellings, running from announcement day so the brokers bidding on it do not take the call.

    Result: The buyer who searched your launch reaches you.

  2. Campaigns split by configuration and budget band

    Separate campaigns for each configuration and price band, so a two bedroom budget is never spent on people shopping for a villa.

    Result: You can see what each configuration costs to fill.

  3. Negative keywords against rent, resale and jobs

    Blocks on rent, PG, resale, property tax and broker job, reviewed against the search terms report.

    Result: Your launch budget stops buying tenants.

  4. A landing page per configuration with a real form

    Floor plan, price band, possession quarter, registration details, and a form asking budget, timeline and whether a loan is already approved.

    Result: Pre-sales knows which number to ring first.

  5. Retargeting aimed at people who opened a floor plan

    Ads following the buyer who studied the plan or the payment schedule but never filled the form, run only while that inventory is live.

    Result: The half-interested buyer comes back cheaply.

  6. Spend reported against visits and bookings

    Cost per enquiry, per site visit and per booking by campaign and locality, set against the baseline recorded before work starts.

    Result: The portal invoice and the ad account get compared.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from buyers with a budget and an area, and the ones from renters and resale hunters.

The project name and the developer name
Bid, on a small standing campaign. A buyer given your name by a broker or a hoarding types it. Several brokers will bid on it, so own the top place with the project's price band and RERA number as they stand.
Flats for sale in the locality, by BHK and budget band
Bid. A buyer typing the locality and BHK is shortlisting. Put the configuration and the possession status in the advert, and ask the budget range on the form.
Flats for rent, resale flats, PG and owner listings
Block unless that is your business. Add rent, resale, pg, owner, second hand and olx as negatives, so a launch budget does not pay for renters and resale hunters.
Real estate jobs, broker licence and course
Block. Add job, salary, licence, agent exam, course and franchise as negatives. Job seekers and new agents type the same words.
Where the click lands
Send it to the project's page with the price band, floor plans, possession status, registration number and a short form. Ask for the budget and the visit date, and call back the same day.
Counting a real enquiry
Count a call or form with a budget, a configuration and a visit date, and a site visit that happened. Mark which ones reached a booking, so you cost the booking, not the lead.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What is a reasonable cost per site visit?
It moves with the configuration and the locality more than with anything you do, so judge the account on cost per visit and per booking rather than per lead. We put a starting budget against the bookings you need this quarter.
Can we run ads while registration is still being processed?
Put that to your lawyer before anything goes live, because advertising a registrable project early carries real consequences. We prepare the campaigns and hold them paused. Nothing runs until you confirm the registration details in writing.
Should we hand leads to brokers or call them ourselves?
Call them yourselves first, from a number that shows your project. A broker's call may promote another project. If channel partners do the follow-up, give each a tag and compare site visits and bookings by source.
Is Google or Meta better for a new launch?
Use Google for buyers already searching your locality, and Meta to put the launch in front of people in the price band who have not searched. Judge both by site visits and bookings, and state the registration details on every page.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for real estate developers and brokers.

All articles

More for real estate developers and brokers

Everything else we would do for you.

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Also for real estate developers and brokers

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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