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Real estate developers and brokers · Follow up systems

He enquired at eleven and three other projects rang before you did.

A follow-up system in real estate settles what happens to a portal lead nobody rang, a site visit that got no call afterwards, and a buyer waiting on his loan. Speed at first contact and patience across the months after it are two different jobs. GullySales writes both and puts a date on every live enquiry.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “A portal lead has a shelf life measured in minutes”

    The same enquiry went to three projects. Whoever rings first books the site visit, and by morning the buyer has already agreed to see somebody else's flat on Sunday.

  • “The call after the site visit is the one nobody makes”

    The executive who showed the flat assumes the buyer will ring. The buyer is waiting to be persuaded. A call the next day, asking what the family thought, moves more bookings than any offer.

  • “A buyer stuck on a loan needs a different kind of chase”

    He is not undecided, he is stuck, and he will not say so. Check what the bank told him, introduce another banker, and agree when to speak again.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A first-response rule with a named owner per shift

    Portal, website, hoarding number and WhatsApp each assigned, with the callback made while the enquiry is still warm.

    Result: Yours is the first call the buyer takes.

  2. A post-visit call fixed into the process

    Who rings after a site visit, what is asked, and what is recorded about the family's objections.

    Result: The visit becomes a conversation rather than an ending.

  3. A route for the buyer stuck on a loan

    Eligibility checked, two bankers ready to introduce, and a date agreed for the next conversation.

    Result: A stuck buyer stays in the pipeline.

  4. A chase that carries news

    A slab cast, an approval received, a price revision coming, or a show flat opened, used as the reason to ring.

    Result: The buyer takes the call because something changed.

  5. A stop rule, and a revisit list

    When the team stops chasing, and when a cold enquiry comes back, because a buyer who could not afford it last year sometimes can now.

    Result: Old enquiries get worked instead of deleted.

  6. A loss reason on every closed enquiry

    Price, possession date, locality, loan or bought elsewhere, recorded so the pattern shows against the baseline taken before the work started.

    Result: You learn what the project is really losing on.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Follow-up routine for property sales

Each portal lead, site visit and loan-pending buyer has a named caller and a recorded next step.

Portal lead received
The executive on shift rings the buyer while the enquiry is fresh, asks the locality, budget and BHK, and records which portal sent it.
Site visit booked, buyer did not turn up
Ring that evening to ask if another time suits and whether they want the location shared again. Mark the visit as missed and the reason given.
Visited, no decision
Ring the next day and ask what the family thought, which unit they liked and who else has to approve. Log the objections in the buyer's own words.
Home loan in process
Ask which bank, the stage of sanction and the documents pending. Offer the builder's panel bank contact and record the date the sanction is expected.
Broker or channel partner brought the client
Tell the partner what happened after the visit and what the buyer asked. Record who owns the client so two people do not chase.
Buyer says it is too early
Ask what they are waiting for, such as a sale, a possession date or a school admission. Set a reminder around that event and close the lead if they ask you to.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the follow up systems work runs

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How fast should we call a portal lead?
While the buyer is still looking at the portal, if you can manage it. Give each shift a named owner rather than writing a rule nobody answers for. A short call that books a site visit beats a thorough one an hour later.
Our executives say the leads are junk. Are they?
Some are, and the record will tell you which source. But a lead nobody rang for a day looks exactly like a bad lead by the time anyone reviews it. Record callback time by source first, then judge the source.
Should we keep calling buyers who say they will think about it?
Call again once with something new, such as an updated plan, a unit that has opened or a loan offer from the panel bank. If the buyer repeats that they are waiting, note the event they named and ring only around it.
How should a broker follow up when a developer's team also calls?
Tell the buyer which of you will be their point of contact, then share the same information. Ask the developer's sales team who owns the lead and record it, so the buyer receives one voice and no one is chased twice.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for real estate developers and brokers.

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Everything else we would do for you.

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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