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Real estate developers and brokers · Digital marketing

Plan the launch month and the eleven months of selling after it.

Digital marketing for a developer or broker is the plan deciding what runs at launch, what runs while inventory sells down, and what runs before possession. GullySales sets that calendar, gives every channel an owner, and reports cost per booking by channel.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Everything gets spent in the launch month”

    The budget goes on the launch weekend, and the unsold middle floors in month nine have nothing behind them. That is when the discounting starts.

  • “Your channels are not all yours”

    Portal packages, channel partner campaigns and a media agency all run under your name. Without one calendar, the same buyer is quoted three prices.

  • “The festival calendar decides when families sign”

    Akshaya Tritiya, Gudi Padwa, Dussehra and the March closing move bookings. A campaign built the week before one of those dates arrives late.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A calendar tied to inventory, not to the launch

    What runs at launch, what runs while the middle floors sell, and what runs in the quarter before possession, with budget marked against each stretch.

    Result: Month nine has something behind it.

  2. Festival and closing dates prepared six weeks ahead

    Campaigns for Akshaya Tritiya, Gudi Padwa, Dussehra and the March year-end written and approved well before the week they are needed.

    Result: You are ready when families are deciding.

  3. One calendar covering portals, partners and your own ads

    Every channel running under your name in a single plan, with the offer, the price band and the possession message agreed across all of them.

    Result: A buyer gets one answer whoever he asks.

  4. A named owner for each channel

    Somebody accountable for the portal listings, somebody for the ad accounts, somebody for partner communication, all in the same review.

    Result: Nothing runs for a month unnoticed.

  5. A separate plan for commercial or plotted inventory

    Office, retail and plotted products given their own budget and message, since the buyer, the season and the proof are all different.

    Result: The slow product stops being an afterthought.

  6. Cost per booking reported by channel

    Enquiries, visits, bookings and spend by channel and locality, read against the baseline recorded before work starts.

    Result: A channel producing names but no bookings gets cut.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for developers

Fix the channels that sell today's inventory before the ones that build the brand.

A project page for each configuration
Give each configuration its own page with the RERA number, carpet area, price band and a dated construction photograph. Write the page name on the lead sheet beside every enquiry it produces.
The sales office on Maps
Claim the site office on Google Maps with a pin a driver can follow, visiting hours and photographs of the sample flat. Count how many callers say they found the site on the map.
Portal listings with one owner
Name one person for 99acres, MagicBricks and Housing.com, and check that each listing shows the current stage and price. Log the portal beside every lead so cost per booking can be worked out.
A WhatsApp reply to every enquiry
Keep one number that answers with the brochure and open site-visit slots ready to send. Record the time each enquiry arrived and the time of the first reply.
Search ads on locality and BHK
Run ads only on the exact locality and configuration searches, pointing to the matching page. Mark each booking against its ad group so unsold floors can get their own spend.
What to leave until later
Brand films, hoarding bursts and broad video reach can wait until the lead sheet shows which sources lead to site visits and bookings.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we split the budget between portals and our own channels?
Start by working out what each currently costs per booking, which most developers have never done. Portals buy reach among people comparing; your own pages buy leads nobody else receives. We set a first split and the report moves it.
Who should own this inside a developer?
The sales head, with one marketing person holding the calendar. Left to an agency alone, the plan follows the media plan rather than the unsold inventory. We draft, report and sit in the review.
Should each tower or phase get its own ads?
A page and an ad group for each configuration and phase usually reads clearer to a buyer, because price band and possession date differ. Keep the project name constant and the details separate. Your lead sheet then shows which phase draws visits and which sits unsold.
A broker brought the buyer, but he had also seen our ad. Who gets the credit?
Decide the rule before the campaign, not after the booking. A common one is to credit whoever registered the buyer first on the lead sheet, with date and time. Write it down for brokers and your own team so tracking stays honest at registration.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for real estate developers and brokers.

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Everything else we would do for you.

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