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Real estate developers and brokers · WhatsApp marketing

The buyer asks for the floor plan on WhatsApp before he gives a name.

WhatsApp in real estate carries the enquiry, the floor plan, the price sheet, the site visit confirmation and the construction photographs. It is also advertising, so what goes out is governed. GullySales sets up the business account and the catalogue, and gets the standing wording checked before anything is broadcast.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “The floor plan and the price band are what get asked for”

    A buyer wants the plan, the carpet area, the price band and the possession position before he will agree to a site visit. Keep those as a catalogue, not as a brochure somebody has to hunt for.

  • “Construction photographs do more than renders”

    A picture of the actual slab, sent to buyers who have booked, settles the comparison between the render and the site that every serious buyer makes. Send them to live enquiries too, with consent.

  • “A broadcast about a project is advertising, and RERA applies”

    What may be said about a project, including the registration details that have to appear, is governed and differs by state. Have your legal adviser check the standing wording before a single broadcast goes out.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business account for the project

    The project number, the office address, a greeting message, and a catalogue with the configurations, plans, price bands and registration details.

    Result: A buyer gets what he asked for without filling a form.

  2. Saved replies for the five questions that repeat

    Carpet area, price band, possession position, what is included, and how to book a site visit, written so an executive answers in one message.

    Result: Nobody waits for the sales head to reply.

  3. Site visit confirmations and reminders

    The date, the address, a location pin, who will meet them and what to bring, sent on booking and again before the visit.

    Result: More confirmed visits actually happen.

  4. Construction updates for booked buyers

    Photographs of the real work with a line on what stage it has reached, sent with consent to owners in that tower.

    Result: Buyers stop ringing the site engineer for photographs.

  5. Broadcast wording your adviser has approved

    The standing text for a launch, a price revision or an open house, carrying the registration details your legal adviser says must appear.

    Result: The channel gets used without a compliance risk.

  6. Consent taken, and a way out

    The number recorded with permission, the buyer told what he will receive, and a one-word way to stop it.

    Result: The project stays welcome on the channel it depends on.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a developer or broker has in place before a project broadcast goes out.

Advertising rules for real estate differ by state and change, so have your adviser approve the standing wording first.

A project number, not the executive's SIM
Register WhatsApp Business on a number owned by the company or the project, shown on the hoarding, the brochure and the portal listings. A sales executive's own number goes when he does, and so does the lead history.
Consent from the site visit form
Add a line to the visitor register and the enquiry form: 'Send project updates on WhatsApp'. Record the number, date and project. Portal leads who never agreed to WhatsApp are first asked by call or portal message.
Registration details on the profile
Put the project name, the developer's registered name and the RERA registration number on the profile and the catalogue, as the rules for your state require. Check them against the registration certificate before publishing.
Catalogue by unit type
List unit types with carpet area, floor plan, price band 'on request' and possession status as stated in the registration. Update it when units are sold, and do not leave sold types looking available.
Templates for visit and update messages
A site visit reminder or a construction update you start yourself needs an approved template. Check WhatsApp's current business policy and pricing before planning how many go out to a launch list.
Brokers and groups kept separate
Keep channel partners on their own list, with their own wording, since they should not see buyers' numbers. Do not run one group of enquirers, which shows every member's number to the others.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we broadcast a launch offer on WhatsApp?
Only to numbers that agreed to hear from you, and in wording your legal adviser has cleared. A project advertisement is regulated whatever channel carries it, and the registration details are part of that. Keep the record of consent beside the number.
Should executives use their own numbers?
No. Put buyers on a company WhatsApp Business number so the conversation stays with the project when an executive leaves. They can still handle their own chats inside it, and you keep the history, which in this trade is the whole point.
A buyer asks for the price on WhatsApp before visiting. Do we send it?
Send the price band and the unit types that fit, from the approved wording, and invite her to see the actual unit and the payment terms in the sales office. Check that what you send matches the registered project details and the current price list.
Can channel partners forward our project brochure to their own contacts?
Give partners an approved brochure and a short wording sheet, and ask them not to change prices, possession dates or approvals. Their lists are theirs, but your project name is on the message, so tell them to use only the current version.
Do you work with individual brokers or only developers?
Both. A developer usually needs project pages and a sales CRM; an independent broker usually needs a stronger local search presence and a faster WhatsApp reply routine. We can tell which once we have spoken to you.
Can you help us track broker performance?
Yes. Every broker-sourced enquiry is logged against the booking it produces. You see which broker relationship is worth the commission, and which one only sends names.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for real estate developers and brokers.

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More for real estate developers and brokers

Everything else we would do for you.

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