Personal branding · Healthcare
Personal branding for healthcare.
A patient or a family looks up a doctor in worry, and a referring doctor looks up a colleague before sending a case. The work in this field is accurate professional information and patient education, kept inside what medical councils allow.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What is particular to this field
What changes when the field changes.
Education, not advertising
Pages explain conditions, procedures and what to expect. They do not promise cures, outcomes or appointments.
No patient stories or result images
Testimonials, before-and-after pictures, success rates and offers are left out, with or without consent.
Only titles you may use
Qualifications and registration are stated as your council records them, nothing more.
Publicity rules for doctors differ by council and change, so check with your own medical council before anything is published.
Professions
Choose your profession in healthcare.
Physicians and medical specialists
- Doctors and consultant physiciansThree hospitals list you, and all three list a different consulting time.
- CardiologistsThe planned procedure, not the emergency, is the one where you get chosen.
- NeurologistsBy the time they reach you they have four scan reports and no explanation.
- Gastroenterologists and hepatologistsDigestive symptoms are the ones people explain away for years.
- Endocrinologists and diabetologistsYour patients meet you for life, and the first reading is theirs.
- Oncologists and cancer surgeonsA family reading about cancer deserves writing that is honest first.
- PsychiatristsYour patient is working out whether seeing you ends up on a record somewhere.
- Dermatologists and cosmetologistsThe patient cannot tell your MD from the salon two doors down.
Surgeons
- SurgeonsHalf your work comes from a physician, half from a family reading at midnight.
- Orthopaedic and joint replacement surgeonsNot every painful joint needs an operation yet.
- Plastic and cosmetic surgeonsReconstruction and cosmetic work share a title and little else.
- Neurosurgeons and spine surgeonsYour patients decide in a day what they cannot undo.
- UrologistsPatients put off the consultation that embarrasses them.
- Bariatric and metabolic surgeonsPatients come to you after years of being told it was their fault.
- Ophthalmologists and eye surgeonsA patient will entrust you with the one sense they cannot do without.
Women's and children's health
Dentistry
Mind and rehabilitation
Nutrition, fitness and clinics
- Nutritionists and dietitiansEvery promise your category made has been broken, and you sell against that.
- Fitness trainers and personal trainersClients sign up with a trainer, not with the gym, and they follow that trainer out.
- Clinic owners and hospital administratorsA consultant deciding where to take a chair is reading about you, not the clinic.
Your brief
Tell us your profession in healthcare and what you want to be known for, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.