Founders pick the mentor who has done the thing, not read about it.

1. A profile built on what you operated

   The company, the years, the function you actually ran and the stage it was at while you ran it. Advisory titles come after the operating history, never instead of it.

   Result: A founder can tell in one screen whether you have solved his problem before.

2. Writing pitched at the stage you serve

   The first ten hires, pricing a first enterprise contract, what to cut when runway reaches eleven months, how to refuse a customer who wants a custom build.

   Result: Founders arrive with a real question instead of asking for general advice.

3. The monthly conversation about your office hours

   An hour on the mentoring calls you took this month and the pattern running through them. Nothing identifiable is published without the founder's permission. Lose that hour and all we can produce is a generic mentor bio, which is free to write and worth about as much.

   Result: Real material out of unpaid work you were doing anyway.

4. Your terms stated openly

   Whether you mentor free, take advisory equity, charge a fee or invest, and the point at which the conversation changes into one of those.

   Result: Founders stop guessing, and the awkward call stops happening.

5. A pack for accelerators and demo days

   A short profile, a photograph and the subjects you take office hours on, ready for the programmes that keep asking for it at two days' notice.

   Result: You are on the list before the cohort starts rather than after.

6. Office hours made visible

   A standing slot, published, with what a founder must send in advance so the half hour is worth taking.

   Result: Fewer coffees, more conversations that go somewhere.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.