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Personal branding · Consultants, coaches and advisers

The software is already chosen, so what the buyer picks now is who rolls it out.

Personal branding for an IT consultant is the visibility of the person who will actually run the rollout.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an IT consultant is the visibility of the person who will actually run the rollout. It is built from your current certifications, the go-lives you have handled, and the way you explain a data migration. GullySales writes and runs that from an interview with you, inside whatever your client contracts allow.

Also written for

IT consultant, Technology consultant, ERP consultant, SAP consultant, CRM consultant, Cloud consultant.

Where this sits

For IT and technology consultants

Where it usually goes wrong, and what we would do.

  • “The logo used to do the talking”

    At a large systems integrator the brand answered the buyer's first question for you. On your own, or at a twenty-person partner firm, nobody has heard of the company and the question comes back to you.

  • “Your strongest proof sits under an NDA”

    The rollout you are proudest of belongs to a client who will not be named, and the go-live date is written into a contract. So the material has to be about method, never about them.

  • “OEM partner managers hand out work quietly”

    Channel managers at Zoho, Microsoft and SAP pass enquiries to consultants they can vouch for in front of a customer. They look you up first, and a dead profile ends it there.

  • “The fear is the failed implementation, not the invoice”

    Every finance head has heard about a project that ran a year late. What they want to read is how you handle a cut-over weekend when the opening balances do not tie.

What we do

What we deliver for IT and technology consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile naming the products and versions you implement

    LinkedIn and your bio rewritten around what you work on now, the industries you have delivered in, and certifications that are current. Expired badges come down.

    Result: A finance head checking you before the shortlist call sees somebody who has done this exact rollout before.

  2. The interview, booked around go-live weekends

    An hour with you, usually the week after a cut-over while it is still fresh. That call is what the writing gets written from.

    Result: Writing that sounds like the person on the project call, without you drafting anything at midnight.

  3. Method write-ups instead of case studies

    How a cut-over is planned, what you do when the masters are dirty, how you decide what to migrate and what to leave behind. No company named, no screens shown.

    Result: Something to send a buyer who has asked for a reference, while the reference call is still being arranged.

  4. Partner finders and certification records kept in step

    Your entries in the vendor partner directories and the certification registers buyers check, matched against what your own profile claims.

    Result: Every place a partner manager looks says the same thing about you.

  5. User groups, meetups and the vendor's own events

    A speaker note, a current photograph and two or three talks you can take at short notice: an ERP user group, a technology forum, a local developer meetup.

    Result: Invitations you can accept the same week instead of asking for time to prepare.

  6. Your consultants in front of the client

    Profiles for the people who lead modules, with the work credited to them, so the firm is not one senior person on every steering call.

    Result: A second project can start without your name on the governance slide.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for IT and technology consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My contracts stop me naming anyone. Is there anything left to write about?
Plenty, because the method is yours and the client is not. We write about how a migration is planned and where rollouts come apart, with no company named and nothing from a screen. Anything you are unsure about goes past your legal contact before it is published.
We sell through the vendor's channel. Does my own name matter?
It matters to the channel manager, who decides which partner gets the lead. They pass work to people they can defend in front of a customer. If every enquiry already arrives from one OEM and you have no capacity to take more, this is the wrong spend and we will say so.
How much writing will I have to do?
None. A call with us, then reading drafts and telling us where they are wrong. If that hour is not going to happen, put the budget into outreach instead.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need