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Personal branding · Consultants, coaches and advisers

An investor is about to risk their savings on your reading of a brand.

Personal branding for a franchise consultant is the visibility of a named individual in a trade crowded with people who take a fee and disappear.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a franchise consultant is the visibility of a named individual in a trade crowded with people who take a fee and disappear. It says who you are, which brands you work with, and how you are paid. GullySales builds that presence out of an interview with you and keeps it current between shows.

Also written for

Franchise consultant, Franchise developer.

Where this sits

For franchise consultants

Where it usually goes wrong, and what we would do.

  • “Two readers who want opposite things from you”

    A brand wants outlets opened quickly. An investor wants to be talked out of a bad one. The same profile has to hold up for both, and pretending otherwise is how this trade earned its reputation.

  • “The investor is spending money they cannot replace”

    Somebody who has taken voluntary retirement, or a family putting in twenty-five lakh, will read everything about you before making one call. They are hunting for a reason to trust you, and mostly they find reasons not to.

  • “Expos and portals hand you a lead that treats you as interchangeable”

    At a franchise show in Bengaluru you are one stall among a hundred. The visitor collects brochures, goes home and searches the names that evening. Only one of you is there when they look.

  • “Last year's franchisees are your reference and your risk”

    The outlets you placed are telling other investors how it went, in WhatsApp groups you will never be added to. A brand that closed badly follows your name for years.

What we do

What we deliver for franchise consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that says plainly who pays you

    Your background, the categories you work in, the brands you currently represent, and the side of the table you sit on. Written in the first two lines, not buried in a disclaimer.

    Result: An investor stops trying to work out your motive and starts asking about the brand.

  2. The interview about a deal you walked away from

    An hour with you on a brand you declined or an investor you turned down. That is the conversation nobody else in this trade is willing to publish.

    Result: Enquiries from serious investors who were looking for exactly that.

  3. Explainers on the questions an investor forgets to ask

    Territory protection, the renewal terms, what happens to the deposit, who pays for the refit in year five. In plain language, with no brand named.

    Result: First meetings that start three questions further along.

  4. Brand-side material that does not read as a sales sheet

    A note for brands on what franchise-readiness actually looks like: the operations manual, the training load, the support team they have not hired yet.

    Result: Mandates from brands that were going to appoint a broker and now want an adviser.

  5. Your name findable after the expo

    Your bio page, your listings on the franchise portals and your Google presence, kept current and pointing at the same person.

    Result: The visitor who searches you at eleven that night finds you rather than a namesake.

  6. A record of what you refused and why

    A short running note, published as you go, about categories you have stopped placing and the reasons.

    Result: Evidence of judgement, which is the only thing an investor is really buying.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for franchise consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I publish the investment and payback figures a brand quotes?
Only as the brand publishes them, marked as theirs and dated. Those numbers move, and a stale figure on your profile is the first thing an unhappy franchisee's lawyer prints out.
I am paid by the brands. Should I really say so?
Yes, at the top. An investor assumes it anyway, and the ones who did not assume it are the ones who complain later. Disclosure costs you a few enquiries and wins the serious ones.
We meet everybody at expos. Why spend on this?
The expo gets you the meeting; the search afterwards decides whether there is a second one. Tell us what you need and we will look at what happened to your last hundred expo leads before suggesting anything at all. If one brand hands you every lead, do not buy this. Nothing here improves on that.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need