Skip to content
GullySales
Tell us what you need

Personal branding · Consultants, coaches and advisers

Somebody is paying you from savings in the worst month of their year.

Personal branding for a career coach is what an anxious buyer reads before parting with their own savings: who you are, what a session actually involves, and why you are not the guaranteed-placement advertisement they scrolled past an hour ago.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a career coach is what an anxious buyer reads before parting with their own savings: who you are, what a session actually involves, and why you are not the guaranteed-placement advertisement they scrolled past an hour ago. GullySales writes that page and the material behind it from a regular conversation with you.

Also written for

Career coach, Career counsellor, Outplacement coach.

Where this sits

For career coaches and counsellors

Where it usually goes wrong, and what we would do.

  • “Your reader is buying at one in the morning”

    She was let go three weeks ago, she is spending savings, and she has already seen two advertisements promising interviews within thirty days. Every line you write is being checked for the catch.

  • “You are read against the resume mills”

    This trade contains people who charge for a formatted document and a scraped list of recruiter email addresses. Your page sits beside theirs, and nothing distinguishes you until the writing does.

  • “Your two buyers have almost nothing in common”

    A human resources head buying outplacement for forty people needs process and a report at the end. The engineer paying for himself needs to believe you will answer the phone on Sunday.

  • “You cannot promise the outcome, and some readers want only that”

    The hiring decision is not yours and never will be. Say it on the page, lose the buyers who want a guarantee, and keep the ones who were going to be difficult anyway.

What we do

What we deliver for career coaches and counsellors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page that states what you do and do not do

    The refusal to promise a placement, in writing, near the top. Then the sessions, the duration, what happens between them, and what the fee covers.

    Result: A buyer braced for a catch relaxes and books.

  2. Writing about the situations you handle

    Returning after a five-year break, moving from government service into a private company, the first salary negotiation, the third rejection in a row.

    Result: A stranger in that exact position finds you instead of a listicle.

  3. An hour on the last person you placed

    An hour about the people you saw this month and where they are stuck. You approve drafts before anything is published. Written without you it sounds like the placement advertisements, so if the hour is not there, hold the budget.

    Result: Material that sounds like somebody who sits across from these people.

  4. Client accounts with permission and no percentages

    Where a client agrees, the account is theirs and named, with the permission kept on file. No success rates, because nobody outside your office can verify one.

    Result: Credibility that does not rest on a figure a reader distrusts.

  5. A corporate outplacement pack

    Scope, batch sizes, what the employer is told and what it is never told, and how you handle people who are angry at the company paying your fee.

    Result: A human resources head has something to take into a finance meeting.

  6. Your old listings corrected

    The directories, the review pages and the dormant profiles that still surface under your name, brought into line with what you offer today.

    Result: No 2019 promise of a job in sixty days attached to your name.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for career coaches and counsellors

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I say I have helped people get jobs?
Only what you can stand behind, and only with that person's permission. A named client describing what changed is fair. A success percentage is not, because you cannot show the denominator, and a buyer in this state assumes the worst about any number.
Should I advertise instead of doing this?
For the person let go yesterday, advertising reaches him faster, and we will say so in the first conversation. This work is for the reader who takes three weeks to decide, checks you twice and asks a friend. Most practices need both and can only afford one at a time.
Is this the same as a resume writing service?
No, and your first screen has to make that obvious. A resume service sells a document. You sell the decisions behind it, which is harder to describe and the reason so many career pages read identically.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need