Skip to content
GullySales
Tell us what you need

Personal branding · Consultants, coaches and advisers

Your buyer is a works manager who reads nothing and attends everything.

Personal branding for a supply chain, procurement or logistics consultant is the visibility of a person a plant head will let near their freight bill: where you have run operations, and what you found there.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a supply chain, procurement or logistics consultant is the visibility of a person a plant head will let near their freight bill: where you have run operations, and what you found there. GullySales writes and runs it, around the exhibitions you already attend.

Also written for

Supply chain consultant, Procurement consultant, Logistics consultant.

Where this sits

For supply chain, procurement and logistics consultants

Where it usually goes wrong, and what we would do.

  • “The people who hire you are not scrolling”

    A works manager in Peenya or a buying head at a plant near Hosur meets consultants at association meetings and on exhibition floors. Between those meetings your name gets checked once, quickly, by somebody in their office.

  • “The saving belongs to the client's finance head”

    The money you took out of primary freight is a figure you will never be allowed to print. Describe how the network was redesigned and leave the number where it belongs.

  • “Procurement checks you the way it checks a vendor”

    A reference call starts the moment your proposal lands. They want to know which plants you have stood in and which depots you have shut, not which frameworks you can draw.

  • “Operating years beat a certificate in this trade”

    Somebody who has run a warehouse through a Diwali peak can say things a person who has only advised cannot. That experience is the material, and no competitor can borrow it.

What we do

What we deliver for supply chain, procurement and logistics consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for a buying head, not a recruiter

    Plants, categories, modes and the scale you have handled, in the units the trade uses. Job titles matter less here than what moved through your hands.

    Result: A procurement manager running a reference check finds the record they were about to ask you for.

  2. The interview about a site you walked

    An hour with you after a plant visit, usually about the thing everybody there had stopped noticing. That conversation carries the writing, and a junior who was not on the floor cannot give it to us.

    Result: Material drawn from real floors, which is obvious to anybody who has worked on one.

  3. Write-ups of a redesign with the numbers left out

    What a depot consolidation does to service levels, why an e-way bill keeps getting rejected at the same checkpoint, how a monsoon week destroys an inventory plan.

    Result: Writing your client's competitor can read without your client objecting.

  4. Everything ready before the exhibition, not after

    Profile, one-page note and speaker material finished in the fortnight before the show, so the person who takes your card and searches you that night finds something.

    Result: Stall conversations that continue instead of ending in a drawer.

  5. Association and chamber sessions

    Two subjects pitched to the industry bodies and regional chambers your buyers sit on, where a single talk reaches more decision makers than a quarter of posting.

    Result: Introductions from the committee members who invited you.

  6. Your project managers made visible too

    Short profiles for the people who actually sit at the client's site for eight weeks, with the assignments they led.

    Result: A client accepts a team member leading the work without asking for you by name.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for supply chain, procurement and logistics consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My clients will not let me publish anything about their operations.
Then write about the trade instead. How rejections pile up at a checkpoint, what changed when depots in every state became one regional warehouse, why festival stocking breaks a forecast. None of that needs anybody's permission.
All my work comes from two old colleagues. Do I need this?
Possibly not, and we would rather you kept the money. But a pipeline resting on two people is a risk you already know about, and we can show exactly how much of last year came through them.
Does LinkedIn work for this trade?
Partly. Corporate supply chain heads are there and most buying officers are not, so your name also goes where a purchase department looks: the association directory, the exhibitor list, the trade magazine that lands on the desk.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need