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Personal branding · Consultants, coaches and advisers

Two people have to say yes, and they are reading for different things.

Personal branding for an executive coach is the material that survives a shortlist.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an executive coach is the material that survives a shortlist. A human resources head forwards it to a business leader, who reads it to decide whether an hour with you would be wasted. GullySales writes it without touching anything said inside a coaching room.

Also written for

Executive coach, Leadership coach, Leadership development professional.

Where this sits

For executive and leadership coaches

Where it usually goes wrong, and what we would do.

  • “The shortlist and the chemistry call are two different sales”

    The learning and development head is protecting a budget and a decision. The leader is deciding whether you become another hour in a week that has none left.

  • “Confidentiality is the product, so there is nothing to show”

    The engagement that changed a chief executive's relationship with his board is the one you may never mention. Break that and you have destroyed the thing being bought.

  • “Your credential is the one checkable fact about you”

    Accredited hours are verified in a minute. Everything around them, the style and the depth and the fit, is read off whatever you have written, which for most coaches is a quotation over a sunrise photograph.

  • “One large client is a different problem from invisibility”

    Where most of your work comes from an internal panel at a single company, concentration is the risk rather than visibility. Settle which of the two you are buying before you spend.

What we do

What we deliver for executive and leadership coaches.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for a shortlist

    Accreditation and hours, the levels you coach, the sectors you know, the languages you work in, and how long an engagement normally runs.

    Result: You survive a cut made by somebody who has never met you.

  2. Writing about the situations you get hired for

    A first-time chief executive still doing the previous job, a founder handing sales to somebody else, a leader promoted past the peers who now report to him.

    Result: A sponsor recognises the problem they were trying to buy help for.

  3. How an engagement runs, written out

    Chemistry call, the contract with the sponsor, what the sponsor is and is not told, the three-way review, and how the work ends.

    Result: A human resources head can explain you to a budget holder.

  4. An hour of your time on a pattern, never a person

    The behaviour you keep meeting across engagements, with every identifying detail left out. The pattern is the material, and the drafts come back to you before publication.

    Result: Depth on the page with nothing breached.

  5. Material for human resources forums

    A biography, a photograph, the subjects you will take on a panel, and a note pitched at the people who build coach panels for a living.

    Result: Invitations to the rooms where those panels get decided.

  6. A page your sponsor can forward

    One document carrying the credential, the approach and the terms, ready for the internal email that puts three coaches in front of a leader.

    Result: You are represented properly when you are not in the room.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for executive and leadership coaches

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What can I publish when everything is confidential?
Patterns, never people. How a senior leader resists feedback in month one, what changes in month three, the question you ask when somebody says the team is the problem. If a draft could identify anyone it does not run, and you are the person who makes that call.
Does my accreditation matter more than writing?
It gets you considered and it does not get you chosen, because the other two on the shortlist hold one too. Choosing happens on evidence of how you think. Keep the credential visible and put the effort into the rest.
Can you post on my behalf without involving me?
We could, and it would be a poor use of your money. Coaching is bought on voice, and a leader who reads two paragraphs that do not sound like a coach never books the chemistry call. If the hour is not there this quarter, wait until it is.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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