Two people have to say yes, and they are reading for different things.

1. A profile written for a shortlist

   Accreditation and hours, the levels you coach, the sectors you know, the languages you work in, and how long an engagement normally runs.

   Result: You survive a cut made by somebody who has never met you.

2. Writing about the situations you get hired for

   A first-time chief executive still doing the previous job, a founder handing sales to somebody else, a leader promoted past the peers who now report to him.

   Result: A sponsor recognises the problem they were trying to buy help for.

3. How an engagement runs, written out

   Chemistry call, the contract with the sponsor, what the sponsor is and is not told, the three-way review, and how the work ends.

   Result: A human resources head can explain you to a budget holder.

4. An hour a month on a pattern, never a person

   The behaviour you keep meeting across engagements, with every identifying detail left out. The pattern is the material, and the drafts come back to you before publication.

   Result: Depth on the page with nothing breached.

5. Material for human resources forums

   A biography, a photograph, the subjects you will take on a panel, and a note pitched at the people who build coach panels for a living.

   Result: Invitations to the rooms where those panels get decided.

6. A page your sponsor can forward

   One document carrying the credential, the approach and the terms, ready for the internal email that puts three coaches in front of a leader.

   Result: You are represented properly when you are not in the room.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.