Personal branding · Consultants, coaches and advisers
The owner who calls you has just lost a quarter or a salesman.
Personal branding for a sales consultant is the proof that you have carried a bag yourself: what an owner reads the week his number slips, and why he should believe you over the last trainer he hired. GullySales writes it from a monthly conversation about the assignments you are running now.
In one paragraph
Personal branding for a sales consultant is the proof that you have carried a bag yourself: what an owner reads the week his number slips, and why he should believe you over the last trainer he hired. GullySales writes it from a monthly conversation about the assignments you are running now.
Also written for
Sales consultant, Revenue consultant, Channel consultant.
Where this sits
For sales consultants
Where it usually goes wrong, and what we would do.
“The trigger is a person leaving, not a plan”
Owners do not buy sales consulting in a calm month. They buy it the week a senior salesman resigns and takes four accounts with him, and they search at nine at night for somebody who has dealt with that.
“Owners distrust anyone who has never been told no”
Where your background is consulting all the way down, the owner assumes theory. The years you spent on the road, in whatever trade, are the credential, and most consultants bury them on page two.
“Sales advice is the most generic material on the internet”
Closing techniques and objection handling scripts are everywhere and written for nobody. None of them mention a dealer network in Tamil Nadu or an inside sales desk working IndiaMART enquiries.
“Sometimes the answer is that the product has no market”
A process will not rescue something nobody wants, and saying so early costs you the assignment. If your writing never says anything that might lose you work, readers notice that too.
What we do
What we deliver for sales consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that names what you fix
A customer relationship management system nobody updates, territories carved by geography when the buying happens by industry, incentives paying for revenue that was already coming.
Result: An owner recognises his own mess in your first three lines.
Writing set in real Indian selling
The distributor who will not share secondary sales data, the engineer turned salesman who cannot ask for the order, the marketplace enquiry that sat unanswered for four days.
Result: Credibility with owners who read the imported version and found it useless.
Your diagnostic published in full
What you look at in the first fortnight, the calls you listen to, the reports you ask for, and what you tell an owner who will not hand over the data.
Result: Enquiries from people who already accept how you work.
The monthly conversation, taken mid-assignment
An hour about a job in progress, anonymised, including the part you got wrong. Every draft comes back to you first. Drop the hour and the writing turns into closing tips, which is the whole thing we are trying to avoid.
Result: Material nobody else in this trade could have written.
Client accounts about the mechanism, not the number
What was broken, what changed in the process, what stopped happening afterwards. Named where the client agrees in writing, disguised where they do not.
Result: Proof without a figure an owner was never going to believe.
Something the owner forwards to his sales head
A short piece written for the person who will have to work alongside you, because he is the one who can quietly kill the engagement.
Result: The internal objection is answered before you meet it.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for sales consultants
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from being a sales trainer?
Can I publish a client's numbers?
Nearly all my work comes from one referral source.
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Consultants, coaches and advisers
Personal branding for the rest of the consultants, coaches and advisers.
- AI and data consultants
- Business coaches
- Career coaches and counsellors
- Corporate trainers
- Cybersecurity consultants
- Executive and leadership coaches
- Fractional CXOs
- Franchise consultants
- HR and recruitment consultants
- IT and technology consultants
- Life and wellness coaches
- Management and strategy consultants
- Marketing and branding consultants
- Project management consultants
- Startup mentors and advisers
- Supply chain, procurement and logistics consultants
Or start from personal branding.