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Personal branding · Consultants, coaches and advisers

The owner who calls you has just lost a quarter or a salesman.

Personal branding for a sales consultant is the proof that you have carried a bag yourself: what an owner reads the week his number slips, and why he should believe you over the last trainer he hired.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a sales consultant is the proof that you have carried a bag yourself: what an owner reads the week his number slips, and why he should believe you over the last trainer he hired. GullySales writes it from a regular conversation about the assignments you are running now.

Also written for

Sales consultant, Revenue consultant, Channel consultant.

Where this sits

For sales consultants

Where it usually goes wrong, and what we would do.

  • “The trigger is a person leaving, not a plan”

    Owners do not buy sales consulting in a calm month. They buy it the week a senior salesman resigns and takes four accounts with him, and they search at nine at night for somebody who has dealt with that.

  • “Owners distrust anyone who has never been told no”

    Where your background is consulting all the way down, the owner assumes theory. The years you spent on the road, in whatever trade, are the credential, and most consultants bury them on page two.

  • “Sales advice is the most generic material on the internet”

    Closing techniques and objection handling scripts are everywhere and written for nobody. None of them mention a dealer network in Tamil Nadu or an inside sales desk working IndiaMART enquiries.

  • “Sometimes the answer is that the product has no market”

    A process will not rescue something nobody wants, and saying so early costs you the assignment. If your writing never says anything that might lose you work, readers notice that too.

What we do

What we deliver for sales consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that names what you fix

    A customer relationship management system nobody updates, territories carved by geography when the buying happens by industry, incentives paying for revenue that was already coming.

    Result: An owner recognises his own mess in your first three lines.

  2. Writing set in real Indian selling

    The distributor who will not share secondary sales data, the engineer turned salesman who cannot ask for the order, the marketplace enquiry that sat unanswered for four days.

    Result: Credibility with owners who read the imported version and found it useless.

  3. Your diagnostic published in full

    What you look at in the first fortnight, the calls you listen to, the reports you ask for, and what you tell an owner who will not hand over the data.

    Result: Enquiries from people who already accept how you work.

  4. The conversation, taken mid-assignment

    An hour about a job in progress, anonymised, including the part you got wrong. Every draft comes back to you first. Drop the hour and the writing turns into closing tips, which is the whole thing we are trying to avoid.

    Result: Material nobody else in this trade could have written.

  5. Client accounts about the mechanism, not the number

    What was broken, what changed in the process, what stopped happening afterwards. Named where the client agrees in writing, disguised where they do not.

    Result: Proof without a figure an owner was never going to believe.

  6. Something the owner forwards to his sales head

    A short piece written for the person who will have to work alongside you, because he is the one who can quietly kill the engagement.

    Result: The internal objection is answered before you meet it.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for sales consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How is this different from being a sales trainer?
A trainer sells days in a room. You sell a change to how the company sells, which takes longer to explain and pays better. Where your page reads like a workshop menu, you get bought as a workshop and priced as one. But if training days are the business you want, do not buy this. Fill an open workshop calendar and advertise the dates instead.
Can I publish a client's numbers?
Only if they put it in writing, and most will not. Describe what changed in the process instead. Owners discount percentage improvements from strangers anyway, and a clear account of a fixed handover between marketing and sales persuades more than a figure does.
Nearly all my work comes from one referral source.
That is both the argument for doing this and the reason it gets postponed for years. Start while the referrals are healthy. Starting after they dry up means sitting through two quarters with no pipeline and no patience.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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