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Personal branding · Consultants, coaches and advisers

You sell marketing, so your own page is the work sample.

Personal branding for a marketing consultant is an awkward purchase, because your buyer reads your own presence as proof you can do the job at all.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a marketing consultant is an awkward purchase, because your buyer reads your own presence as proof you can do the job at all. GullySales takes it on when doing it yourself has already failed twice, and the first conversation is as likely to end in advice as in an engagement.

Also written for

Marketing consultant, Digital marketing consultant, Branding consultant, Brand strategist, Content strategist.

Where this sits

For marketing and branding consultants

Where it usually goes wrong, and what we would do.

  • “Your profile is the portfolio, and a stock post fails the interview”

    A prospect about to pay you to fix his marketing first looks at yours. Three months of reposted infographics answers the question before the call does.

  • “Your buyer has already paid an agency for a year”

    He has a folder of reports full of impressions and reach and cannot say what any of it sold. He is reading you for whether you will count enquiries or count activity.

  • “Every consultant publishes the same tips”

    Five ways to improve your Google Business Profile is free in forty places. Nobody has ever been hired because of it, and producing it weekly eats the hours the real work needs.

  • “Doing it yourself is cheaper and frequently the right answer”

    You know how. The question is whether you will, month after month, while a client account is on fire. If the answer is yes, keep your money and do it.

What we do

What we deliver for marketing and branding consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Your own results, stated the way you bill clients

    If you sell enquiries and cost per order, your page reports your own in those terms. If you will not publish yours, notice what that tells a buyer about the promise.

    Result: The objection about practising what you sell dies before it is raised.

  2. A teardown of real work, with permission

    One campaign: what was wrong, what you changed, what moved and what did not, with the client's written agreement kept on file.

    Result: Proof of method instead of a list of services.

  3. One category you are the person for

    Manufacturing exporters, dental chains, building material dealers, whichever it honestly is. Chosen in the first conversation and then defended across everything published afterwards.

    Result: Enquiries that arrive wanting you specifically.

  4. The hour on the account that is fighting you

    One call while the problem is still live. We draft, you strike out the parts that are not true, and it goes up. Miss the call twice and there is nothing honest to publish.

    Result: Writing at the level of somebody doing the work today.

  5. A partner profile for agencies who subcontract

    The version an agency principal forwards while pitching a client and needing a specialist on the team sheet.

    Result: Work that arrives without you pitching for it.

  6. The old material cleaned up

    The dormant blog, the 2018 site, the profile describing a service you stopped offering, all of which still rank under your name.

    Result: A buyer sees the practice you run now.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for marketing and branding consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should I not just do this myself?
Probably, and we will say so in the first conversation if you have the hour and the discipline. The consultants who buy this are the ones who have started four times and stopped four times. What they are paying for is that it happens whether client work is calm or not.
Do I need a personal brand or an agency brand?
At your size the buyer is hiring you, so your own name does the selling and the firm name does the invoicing. It flips once you have a team a client would accept in your place. Build the firm's presence then, not before.
Will this bring retainers or one-off projects?
Better project enquiries first, and retainers later from people who have read you for a while. We count the two separately against the baseline taken before work starts, because they behave differently and mixing them hides what is working.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need