Personal branding · Consultants, coaches and advisers
You sell marketing, so your own page is the work sample.
Personal branding for a marketing consultant is an awkward purchase, because your buyer reads your own presence as proof you can do the job at all. GullySales takes it on when doing it yourself has already failed twice, and the first conversation is as likely to end in advice as in an engagement.
In one paragraph
Personal branding for a marketing consultant is an awkward purchase, because your buyer reads your own presence as proof you can do the job at all. GullySales takes it on when doing it yourself has already failed twice, and the first conversation is as likely to end in advice as in an engagement.
Also written for
Marketing consultant, Digital marketing consultant, Branding consultant, Brand strategist, Content strategist.
Where this sits
For marketing and branding consultants
Where it usually goes wrong, and what we would do.
“Your profile is the portfolio, and a stock post fails the interview”
A prospect about to pay you to fix his marketing first looks at yours. Three months of reposted infographics answers the question before the call does.
“Your buyer has already paid an agency for a year”
He has a folder of monthly reports full of impressions and reach and cannot say what any of it sold. He is reading you for whether you will count enquiries or count activity.
“Every consultant publishes the same tips”
Five ways to improve your Google Business Profile is free in forty places. Nobody has ever been hired because of it, and producing it weekly eats the hours the real work needs.
“Doing it yourself is cheaper and frequently the right answer”
You know how. The question is whether you will, month after month, while a client account is on fire. If the answer is yes, keep your money and do it.
What we do
What we deliver for marketing and branding consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Your own results, stated the way you bill clients
If you sell enquiries and cost per order, your page reports your own in those terms. If you will not publish yours, notice what that tells a buyer about the promise.
Result: The objection about practising what you sell dies before it is raised.
A teardown of real work, with permission
One campaign: what was wrong, what you changed, what moved and what did not, with the client's written agreement kept on file.
Result: Proof of method instead of a list of services.
One category you are the person for
Manufacturing exporters, dental chains, building material dealers, whichever it honestly is. Chosen during the audit and then defended across everything published afterwards.
Result: Enquiries that arrive wanting you specifically.
The hour on the account that is fighting you
One call a month while the problem is still live. We draft, you strike out the parts that are not true, and it goes up. Miss the call twice and there is nothing honest to publish.
Result: Writing at the level of somebody doing the work today.
A partner profile for agencies who subcontract
The version an agency principal forwards while pitching a client and needing a specialist on the team sheet.
Result: Work that arrives without you pitching for it.
The old material cleaned up
The dormant blog, the 2018 site, the profile describing a service you stopped offering, all of which still rank under your name.
Result: A buyer sees the practice you run now.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for marketing and branding consultants
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should I not just do this myself?
Do I need a personal brand or an agency brand?
Will this bring retainers or one-off projects?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Consultants, coaches and advisers
Personal branding for the rest of the consultants, coaches and advisers.
- AI and data consultants
- Business coaches
- Career coaches and counsellors
- Corporate trainers
- Cybersecurity consultants
- Executive and leadership coaches
- Fractional CXOs
- Franchise consultants
- HR and recruitment consultants
- IT and technology consultants
- Life and wellness coaches
- Management and strategy consultants
- Project management consultants
- Sales consultants
- Startup mentors and advisers
- Supply chain, procurement and logistics consultants
Or start from personal branding.