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Personal branding · Consultants, coaches and advisers

The architect who recommends you should be able to hand the owner something to read.

Personal branding for a project management consultant makes you a name an architect can pass to a nervous owner.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a project management consultant makes you a name an architect can pass to a nervous owner. It sets out the projects you have run, the certifications you hold, and what you do when a contractor stops work. GullySales writes it from interviews with you, and you approve every line.

Also written for

Project management consultant, PMC, Programme manager.

Where this sits

For project management consultants

Where it usually goes wrong, and what we would do.

  • “Architects and structural consultants send you the work”

    An owner rarely goes looking for a PMC. An architect who has watched a job drift suggests one, and the name that comes up is the one they have read or sat beside at a review meeting.

  • “A delivered project looks like nothing happened”

    The two-month slip you saw coming in month three and headed off has no photograph. Your portfolio shows finished buildings that everyone assumes were always going to finish.

  • “The owner is comparing you with the last person who let them down”

    They have sat through a contractor blaming the architect and an architect blaming the contractor. What they want to read is how you run a site meeting and what you do with an RA bill that does not match the measurement.

  • “The site photograph usually belongs to somebody else”

    Most contracts hand images and drawings to the client. Get written permission before a single picture travels, or describe the method and publish no picture at all.

What we do

What we deliver for project management consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile listing projects by type, size and your real role

    Built-up area, sector, duration and whether you ran it or supported it. Certifications stated with their dates, and nothing claimed that a former colleague would dispute.

    Result: A profile where an owner can see, project by project, which building types you have run.

  2. The interview, taken from the site

    The interview is the only part that needs you. It is held around your site schedule, and how often is agreed in writing. One recurring site problem is enough to write from.

    Result: Drafts built on your own site examples rather than on textbook language.

  3. Notes on how a job is held to programme

    How the critical path gets reviewed. What a variation costs by the time it turns up in month nine. Why a delay has to be documented on the day rather than argued about at handover.

    Result: A set of notes that explains, before the first meeting, what the consultant is there to prevent.

  4. Material the architects who refer you can pass on

    A one-page note an architect can hand a nervous client, explaining what a PMC does and where the architect's role stops. For example, an architect with a first-time villa owner worried about the contractor could hand over that page at the review meeting instead of making a phone call.

    Result: A page referrers can hand over instead of explaining you on the phone.

  5. Association and developer forum talks

    Two subjects pitched to builder associations, engineering institutions and the developer forums where your next client sits on a committee.

    Result: Two talk outlines, pitched to the forums where owners and developers sit.

  6. Your site engineers named on the work they led

    Short profiles for the resident engineers and planners, credited on the projects they ran day to day.

    Result: Short, credited profiles of the engineers and planners who run the site day to day.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for project management consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I name the projects I have run?
Only what is already public and what your contract permits, and for many jobs that means the building rather than the client's business. Check the confidentiality clause before the profile is written. On repeat work it is worth asking the owner directly.
Our work comes entirely from three developers.
Then the risk is that pipeline, not your visibility, and a year of posting will not change it. We look at where your last few mandates began, and if the answer is a concentration problem we will say so instead of selling you this.
How long before architects and owners start noticing my profile?
Nobody can say, and we do not promise a date. Referrals in your trade move slowly because an architect has to see you on a few sites before suggesting you. The interview is the part nobody can do for you, and how often it happens is agreed in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need