Your buyer has sat through a free seminar before and knows the shape.

1. A profile that names the business you coach

   Turnover band, family-run or professional, the trades you know and the ones you send away. Specific enough that half the readers leave.

   Result: The owner who stays recognises himself and picks up the phone.

2. Writing about what owners do not say out loud

   The brother who will not take a salary cut, the cash gap every August, the sales manager everyone suspects. Drawn from the coaching you are doing, with the names gone.

   Result: A reader who thinks you have already met him.

3. The programme described like a purchase

   How many months, how often you meet, what happens between sessions, what the owner is expected to bring, and what you do when he brings nothing.

   Result: Fewer enquiries that go quiet after the fee is mentioned.

4. The monthly conversation about your caseload

   An hour, usually about one client whose business moved and one whose did not. You approve every draft before it goes anywhere.

   Result: Material in your words rather than a copywriter's idea of coaching.

5. Client accounts with written consent

   Where an owner agrees to be named, the account is real and the permission is on file. Where he will not, it runs without him and the page says as much.

   Result: Proof that survives a sceptical reader.

6. A talk for the associations your buyers belong to

   The trade body, the manufacturers' association, the district chamber, with a subject their committee will actually schedule.

   Result: A room full of owners instead of a room full of coaches.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.