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Personal branding · Consultants, coaches and advisers

Your buyer has sat through a free seminar before and knows the shape.

Personal branding for a business coach is the evidence that separates a practice from a confident profile: what an owner reads after the free session, and what makes him believe you have seen a business like his.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a business coach is the evidence that separates a practice from a confident profile: what an owner reads after the free session, and what makes him believe you have seen a business like his. GullySales builds it from a regular conversation about the clients you are coaching now.

Also written for

Business coach, SME coach, Growth coach.

Where this sits

For business coaches

Where it usually goes wrong, and what we would do.

  • “The category taught your buyer to be suspicious”

    He went to the free session, took the worksheets home, paid a fee once and got a WhatsApp group out of it. He reads your page with that memory, not with an open mind.

  • “Certification settles nothing”

    Every accreditation in this trade can be bought in a fortnight, and owners have worked that out. What cannot be bought is a piece of writing showing you understand where his money actually goes.

  • “Owners hire somebody who knows their trade”

    A jeweller in Chickpet does not want coaching. He wants somebody who has watched what happens to a jewellery business when the son joins and the karigars will not report to him.

  • “If the room is your funnel, this is a second channel at best”

    Plenty of coaches fill a practice from one business network and nothing else. Where that is working, this is slow money, and we will put it in that order.

What we do

What we deliver for business coaches.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that names the business you coach

    Turnover band, family-run or professional, the trades you know and the ones you send away. Specific enough that half the readers leave.

    Result: The owner who stays recognises himself and picks up the phone.

  2. Writing about what owners do not say out loud

    The brother who will not take a salary cut, the cash gap every August, the sales manager everyone suspects. Drawn from the coaching you are doing, with the names gone.

    Result: A reader who thinks you have already met him.

  3. The programme described like a purchase

    How many months, how often you meet, what happens between sessions, what the owner is expected to bring, and what you do when he brings nothing.

    Result: Fewer enquiries that go quiet after the fee is mentioned.

  4. The conversation about your caseload

    An hour, usually about one client whose business moved and one whose did not. You approve every draft before it goes anywhere.

    Result: Material in your words rather than a copywriter's idea of coaching.

  5. Client accounts with written consent

    Where an owner agrees to be named, the account is real and the permission is on file. Where he will not, it runs without him and the page says as much.

    Result: Proof that survives a sceptical reader.

  6. A talk for the associations your buyers belong to

    The trade body, the manufacturers' association, the district chamber, with a subject their committee will actually schedule.

    Result: A room full of owners instead of a room full of coaches.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for business coaches

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Everyone in coaching says the same things. How does writing help?
It helps because they say the same things. Generic material is the category's own noise, and the only way out of it is detail nobody else holds: a real problem in a real trade, described the way an owner would describe it. That comes out of your caseload, which is why the interview matters.
Do I need testimonials for this to work?
They help, and they are the weakest proof you have, because a reader assumes they were requested. A clear account of what happens inside your programme does more work, and it needs nobody's permission.
What if I cannot spare an hour?
Then do not buy this. Written in your absence it reads exactly like the generic material you are trying to escape, and owners can tell. Put the budget into advertising the free session instead, where an hour of your time is not the constraint.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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