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Personal branding · Consultants, coaches and advisers

The last AI pilot your buyer paid for never reached production.

Personal branding for an AI or data consultant is the visibility of somebody a buyer cannot technically assess: how you scope a problem, what you refuse to build, and what you have actually put into production.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an AI or data consultant is the visibility of somebody a buyer cannot technically assess: how you scope a problem, what you refuse to build, and what you have actually put into production. GullySales turns your interviews into the year's writing, and you sign off every piece.

Also written for

AI consultant, Data consultant, Analytics consultant.

Where this sits

For AI and data consultants

Where it usually goes wrong, and what we would do.

  • “The title stopped meaning anything about a year ago”

    Everyone who finished a weekend course is now an AI consultant, and the buyer knows it. That is why the first meeting is spent proving you are not one of them instead of talking about their problem.

  • “Your buyer cannot judge the model, so they judge the explanation”

    A managing director has no way to assess your architecture. What they can assess is whether you explained why a pilot failed without hiding behind vocabulary.

  • “Most of the job is the data nobody wants to discuss”

    The client asks for a chatbot and has three customer masters, a Tally export with merged cells, and an order book that lives in WhatsApp. Say that out loud and you get hired for the right work.

  • “One small working thing outruns a month of posts”

    A demonstration built on your own data, written up honestly with its limits stated, gets forwarded inside a company. Another explainer about what a large language model is does not.

What we do

What we deliver for AI and data consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile about what you have shipped, not what you have read

    The problems you have solved, the scale you have worked at, the tools you actually use in delivery. Course certificates go at the bottom or not at all.

    Result: A buyer who has been pitched by six people this quarter can see in thirty seconds which one has delivered.

  2. The interview about a project that misbehaved

    An hour with you on something that did not work first time and what you changed. Failures are the only material in this field that cannot be copied from a newsletter. If a delivery month cannot spare that hour, do not start this.

    Result: Writing nobody else in your feed is capable of publishing.

  3. Plain explanations of what a model will and will not do

    Written for a director who has been told by a vendor that everything is possible. No vocabulary the reader has to look up.

    Result: Shorter sales conversations, because the expectations were set before the meeting.

  4. Your own demonstration, written up so it can be sent

    The thing you built to prove a point, described with its accuracy, its cost to run and where it breaks, so a prospect can pass it to their technical person.

    Result: A proof you control, rather than a client case you are not allowed to mention.

  5. Talks for rooms that are not full of engineers

    Two subjects pitched to industry associations, family business forums and sector events, because that is where budget holders sit.

    Result: Enquiries from owners rather than from other consultants.

  6. The rest of your team credited by name

    The data engineer who did the hard part gets the byline for it, so the firm reads as a team and not as one person with contractors.

    Result: A larger project stops looking like a risk to the buyer.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for AI and data consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Everybody in my feed posts about AI. Why would mine get read?
Because almost nobody writes about the parts that go wrong, and that is the only writing a buyer with a burnt budget will finish. A piece on why a pilot never reached production is worth ten explainers about what the technology is.
I have done two projects. Is that enough to publish?
Two real ones are more than most of the feed has. But if you have delivered nothing yet and want the visibility first, this brings you enquiries you cannot serve, and the reviews afterwards are permanent.
How long before this brings an enquiry?
The findability part changes within weeks, so somebody handed your name finds a person who has shipped things. Enquiries that start with something you published take months in this field, because buyers read for a long time before admitting they have a budget. Both are reported to you separately so you can tell which is which.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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