The candidate checks you before sending a CV, and she has been burned.

1. A profile that states the mandates you take

   Levels, functions, cities, and the searches you decline. Most recruitment profiles claim everything, which is why none of them are believed.

   Result: A hiring head stops asking whether you do their kind of role.

2. A candidate-facing promise, published

   What happens to a CV you receive, how long feedback takes, what you do when a client goes quiet, and what you will never do with a current employer.

   Result: Candidates answer your calls, which is the whole business.

3. Writing about the hiring problems clients actually have

   The offer lost to a counter-offer, the candidate who accepted and never joined, the notice period buyout nobody budgeted, the founder making twenty hires with no process.

   Result: Founders arrive knowing you have seen their situation before.

4. The monthly conversation, while the searches are still live

   An hour about the ones running now and where each one is stuck. Nothing identifying a client or a candidate goes out, and you approve every draft. If that hour is not in your week, spend the money on a better database and leave this alone.

   Result: Writing with the grit of live mandates in it.

5. Policy and organisational work written to be defensible

   Your approach to appointment letters, committee constitution and grievance process, described in general terms and checked by the client's own labour law adviser before use.

   Result: A risk-averse buyer can see how you would handle theirs.

6. A pack for a founder making the first twenty hires

   What to put in place before the tenth employee, in plain language, ready for the chartered accountant who keeps telling them to sort it out.

   Result: Referrals from the advisers founders already listen to.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.