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Personal branding · Consultants, coaches and advisers

Your reader is working out whether you are safe before whether you are good.

Personal branding for a life or wellness coach is the work of making an unprotected title trustworthy.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a life or wellness coach is the work of making an unprotected title trustworthy. It comes down to what training you did, what you do not treat, and where you send somebody who needs a doctor. GullySales writes that plainly and keeps every claim inside the limits your own adviser sets.

Also written for

Life coach, Wellness coach, Mindset coach.

For life and wellness coaches

Where it usually goes wrong, and what we would do.

  • “Safety is the first question and nobody asks it out loud”

    A person in difficulty is trying to work out whether you will make things worse. A page of soft photographs answers nothing. A clear statement of what you are trained in answers a great deal.

  • “Anybody may use the title, and your reader knows it”

    A weekend course produces the same word you spent three years earning. Until the page separates the two, you are judged and priced alongside the weekend.

  • “The line between coaching and treatment decides what you may write”

    Claims about diagnosing or treating a mental health condition sit with registered professionals under India's mental health law and the council that registers clinical psychologists. Where your work approaches that line, your own legal adviser decides the wording, because it is your name on the page.

  • “If your income is a course sold to followers, this is the wrong purchase”

    Building an audience to sell a programme is advertising work with a different budget and a different measure. Visibility for a one-to-one practice is slower and smaller, and we would rather say so at the start.

What we do

What we deliver for life and wellness coaches.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that states training and limits

    Where you trained, how many hours, what you work on, and the conditions you will not take. The limits are what make the rest believable.

    Result: A cautious reader stops hunting for what you are hiding.

  2. A written referral policy, published

    When you refer somebody to a psychiatrist or a clinical psychologist, and what you do in the session where that becomes obvious.

    Result: Evidence of judgement, which this category is short of.

  3. Writing about ordinary difficulty

    A manager who cannot sleep on Sunday nights, a couple who moved city for a job and have not settled, a father back at work after a heart scare.

    Result: A reader who sees his own week rather than a slogan.

  4. The hour, and why nobody can give it for you

    A call about the kinds of difficulty walking through your door this season, with nobody identifiable in it. Every draft comes to you, and the ones you are uneasy about do not run. Where the hour cannot be given we would rather not start, because the safety questions need your own words.

    Result: Depth on the page with no client anywhere near it.

  5. Client material handled consent first

    Nothing about anybody without written permission, and no before-and-after framing of a person's life.

    Result: Nothing you would have to defend later.

  6. A corporate wellness pack

    Session formats, group sizes, what a company is told about attendance and what it is never told, for employers buying sessions for staff.

    Result: A human resources buyer has something to put in front of finance.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for life and wellness coaches

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I say I help with anxiety or depression?
Take your own legal adviser's view before writing a word of it, because this is where the category gets into trouble. Diagnosis and treatment of a mental health condition belong to registered professionals, and describing coaching as a substitute for care is the claim that attracts complaints. We will write the careful version, and we will not clear you, because we cannot.
Do I have to tell my own story?
Not unless you want to. Many coaches trade on a personal recovery and it works, and it also fixes you to one narrative for years afterwards. Decide it deliberately rather than because everyone else in the category has.
Would advertising work better for me?
For a low-priced group programme, quite possibly. For one-to-one work at a serious fee, a stranger has to trust a person first, and no advertisement does that in ten seconds. We look at what you actually sell before we recommend either.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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