Your reader is working out whether you are safe before whether you are good.

1. A profile that states training and limits

   Where you trained, how many hours, what you work on, and the conditions you will not take. The limits are what make the rest believable.

   Result: A cautious reader stops hunting for what you are hiding.

2. A written referral policy, published

   When you refer somebody to a psychiatrist or a clinical psychologist, and what you do in the session where that becomes obvious.

   Result: Evidence of judgement, which this category is short of.

3. Writing about ordinary difficulty

   A manager who cannot sleep on Sunday nights, a couple who moved city for a job and have not settled, a father back at work after a heart scare.

   Result: A reader who sees his own week rather than a slogan.

4. The hour a month, and why nobody can give it for you

   A call about the kinds of difficulty walking through your door this season, with nobody identifiable in it. Every draft comes to you, and the ones you are uneasy about do not run. Where the hour cannot be given we would rather not start, because the safety questions need your own words.

   Result: Depth on the page with no client anywhere near it.

5. Client material handled consent first

   Nothing about anybody without written permission, and no before-and-after framing of a person's life.

   Result: Nothing you would have to defend later.

6. A corporate wellness pack

   Session formats, group sizes, what a company is told about attendance and what it is never told, for employers buying sessions for staff.

   Result: A human resources buyer has something to put in front of finance.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.