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Personal branding · Consultants, coaches and advisers

Nobody books a trainer they have not watched work a room.

Personal branding for a corporate trainer is the evidence a learning and development manager needs before putting her own name on your two days: footage of you teaching, an outline that survives procurement, and writing that shows what you do when a batch turns hostile.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a corporate trainer is the evidence a learning and development manager needs before putting her own name on your two days: footage of you teaching, an outline that survives procurement, and writing that shows what you do when a batch turns hostile. GullySales builds it and keeps it running.

Also written for

Corporate trainer, Soft skills trainer, Communication trainer, Leadership trainer, L&D professional.

Where this sits

For corporate trainers

Where it usually goes wrong, and what we would do.

  • “The buyer's fear is the feedback form”

    A learning and development manager who books you has spent a budget, blocked a hall and pulled thirty people off work. If the scores come back poor, it is her judgement that gets discussed, not your content.

  • “Video is the sample and the profile is only the receipt”

    Nobody hires a trainer from a paragraph. Where there is no footage of you in an actual room, the booking goes to whoever has some, however ordinary it looks.

  • “The slot repeats, so being remembered beats being found”

    Induction batches every quarter, the sales kick-off in April, the compliance refresher before the audit. You are competing to be the name that surfaces when next year's calendar is drawn.

  • “If you work through training companies, your buyer is not the client”

    Associates are booked by the firm, not by the company in the room, and what wins there is a different set of material. Decide which business you are in before spending on the wrong one.

What we do

What we deliver for corporate trainers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A showreel from a real room

    Three minutes of you actually teaching, participants in the frame, filmed at a session you were already running. Not a studio piece to camera.

    Result: A manager who has watched two minutes is most of the way to a booking.

  2. One page for each programme

    Duration, the batch size it works at, what participants do rather than what they learn, and the pre-work you need from the company.

    Result: An outline that goes straight into an internal approval note.

  3. Writing about why training fails

    The manager who never follows through, the mixed batch where half have done it before, the two-day workshop bought for a problem that was not a skill gap.

    Result: You read as somebody who has stood in front of that room.

  4. An hour after a training room empties

    An hour, usually about a batch that went badly and what you changed by lunch. Drafts come back to you before publication. No call means no material, and the money would do more advertising your open programmes.

    Result: Material that sounds like a trainer rather than a brochure.

  5. The empanelment pack

    Everything a large company's procurement asks for, kept in one folder: profile, programme list, references you are permitted to name, GST number, PAN and your MSME registration if you hold one. Most trainers rebuild this from scratch every time a vendor form arrives.

    Result: You answer a vendor form the same day it arrives.

  6. The handout participants keep

    A one-page takeaway with your name on it that stays on a desk for a year and gets photographed and forwarded to other teams.

    Result: Bookings from people who attended somebody else's session.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for corporate trainers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I list the companies I have trained for?
Only where your contract allows it and the client has agreed, which is a short email and worth sending. Logos used without permission are the commonest complaint in this trade. Where you cannot name them, describe the industry and the batch instead.
How do I get empanelled with large companies?
Through their procurement process, which we neither run nor shorten. Visibility works on the step before, where somebody has to think of your name when the requirement appears, and on the step after, where a buyer checks who you are.
Do I need a studio and a proper camera?
No. A phone on a tripod at the back of a real session, a lapel microphone and the room's permission beat a polished studio recording. Buyers are looking for the room, not the production.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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