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GullySales

Personal branding · Consultants, coaches and advisers

Your buyer wants to know how many other companies you already serve.

Personal branding for a fractional CXO is the answer to a founder's real question: how much of you they get, for what, and whether you have held the job at full scale in a company bigger than theirs. GullySales writes that answer into your profile and keeps it in front of the founders who hire this way.

In one paragraph

Personal branding for a fractional CXO is the answer to a founder's real question: how much of you they get, for what, and whether you have held the job at full scale in a company bigger than theirs. GullySales writes that answer into your profile and keeps it in front of the founders who hire this way.

Also written for

Fractional CXO, Fractional CFO, Fractional CMO, Interim executive.

For fractional CXOs

Where it usually goes wrong, and what we would do.

  • The unasked question is about your other clients

    A founder paying for eight days a month is quietly working out whether he gets Tuesday mornings or whatever is left over from your largest account. When the page does not answer it, he assumes the worse version.

  • The title is not understood outside a few pin codes

    An owner in Peenya has hired an accountant and a chartered accountant, never a fractional chief financial officer. He does not know what it covers, what it costs, or how he would end it.

  • You are competing with the promoter's retired uncle

    There is nearly always a retired finance head in the family network who will give two days a month for less. Your writing has to show the difference in what gets built, because it will never win on fee.

  • If your last full-time title does not carry the claim, nothing else will

    Buyers read the last real job first. Where that job was not the function you now sell, the profile has to earn it through the work instead of the designation, and that takes longer than anyone wants.

What we do

What we deliver for fractional CXOs.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. The engagement model stated on the page

    Days a month, what you own, what you refuse to own, how a client ends it and how long a handover takes. The commercial shape in plain words.

    Result: Calls that begin at scope instead of at what fractional means.

  2. Your first thirty days published

    The decisions you take in the opening month, in order, for a company with no financial controls or no marketing function worth the name.

    Result: A founder can picture what happens the week after he signs.

  3. An hour on the mandate you just closed

    An hour a month about one client problem you are inside right now, anonymised before a word is drafted. That hour is the whole of what we need from you, and it is also the whole product. Skip it and you have bought the same generic profile founders already scroll past, so keep your money instead.

    Result: Writing that sounds like an operator, because it came from one.

  4. A search presence built the way founders look

    Your name, the function, the city and the model, on a page and a profile that surface when somebody types all four into Google at eleven at night.

    Result: Enquiries from founders who already know what they want to buy.

  5. Material for the rooms where these deals start

    Founder groups, accelerators, angel networks and the chartered accountants who tell owners what to do next, each with a short profile written for that reader.

    Result: Introductions from people who currently cannot describe what you do.

  6. Proof of the full-time years

    The listed company, the factory, the fundraise, whatever your fractional work rests on, set out so it is the first thing a sceptic reads.

    Result: The experience does the persuading before the fee comes up.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for fractional CXOs

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is fractional just consulting with a better name?
No, and your page should carry the difference. A consultant recommends and leaves. You hold the function, sign off the numbers and sit in the management meeting. Buyers who have been burned by a report nobody implemented care about that distinction more than you expect.
How do I show results when every client is a private company?
Name the mechanism rather than the number. What state the function was in, what you changed, what stopped happening afterwards, with written permission on file wherever the client is identifiable at all. A figure a reader cannot check does not persuade one.
What if I go back to a full-time role?
Say it on the page instead of hiding it. Plenty of fractional careers are a bridge, and pretending otherwise costs you with the founders who already suspect it. The writing you leave behind is what a hiring board reads anyway.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit