Personal branding · Consultants, coaches and advisers
Your buyer wants to know how many other companies you already serve.
Personal branding for a fractional CXO is the answer to a founder's real question: how much of you they get, for what, and whether you have held the job at full scale in a company bigger than theirs. GullySales writes that answer into your profile and keeps it in front of the founders who hire this way.
In one paragraph
Personal branding for a fractional CXO is the answer to a founder's real question: how much of you they get, for what, and whether you have held the job at full scale in a company bigger than theirs. GullySales writes that answer into your profile and keeps it in front of the founders who hire this way.
Also written for
Fractional CXO, Fractional CFO, Fractional CMO, Interim executive.
For fractional CXOs
Where it usually goes wrong, and what we would do.
“The unasked question is about your other clients”
A founder paying for eight days a month is quietly working out whether he gets Tuesday mornings or whatever is left over from your largest account. When the page does not answer it, he assumes the worse version.
“The title is not understood outside a few pin codes”
An owner in Peenya has hired an accountant and a chartered accountant, never a fractional chief financial officer. He does not know what it covers, what it costs, or how he would end it.
“You are competing with the promoter's retired uncle”
There is nearly always a retired finance head in the family network who will give two days a month for less. Your writing has to show the difference in what gets built, because it will never win on fee.
“If your last full-time title does not carry the claim, nothing else will”
Buyers read the last real job first. Where that job was not the function you now sell, the profile has to earn it through the work instead of the designation, and that takes longer than anyone wants.
What we do
What we deliver for fractional CXOs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
The engagement model stated on the page
Days a month, what you own, what you refuse to own, how a client ends it and how long a handover takes. The commercial shape in plain words.
Result: Calls that begin at scope instead of at what fractional means.
Your first thirty days published
The decisions you take in the opening month, in order, for a company with no financial controls or no marketing function worth the name.
Result: A founder can picture what happens the week after he signs.
An hour on the mandate you just closed
An hour a month about one client problem you are inside right now, anonymised before a word is drafted. That hour is the whole of what we need from you, and it is also the whole product. Skip it and you have bought the same generic profile founders already scroll past, so keep your money instead.
Result: Writing that sounds like an operator, because it came from one.
A search presence built the way founders look
Your name, the function, the city and the model, on a page and a profile that surface when somebody types all four into Google at eleven at night.
Result: Enquiries from founders who already know what they want to buy.
Material for the rooms where these deals start
Founder groups, accelerators, angel networks and the chartered accountants who tell owners what to do next, each with a short profile written for that reader.
Result: Introductions from people who currently cannot describe what you do.
Proof of the full-time years
The listed company, the factory, the fundraise, whatever your fractional work rests on, set out so it is the first thing a sceptic reads.
Result: The experience does the persuading before the fee comes up.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for fractional CXOs
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is fractional just consulting with a better name?
How do I show results when every client is a private company?
What if I go back to a full-time role?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Consultants, coaches and advisers
Personal branding for the rest of the consultants, coaches and advisers.
- AI and data consultants
- Business coaches
- Career coaches and counsellors
- Corporate trainers
- Cybersecurity consultants
- Executive and leadership coaches
- Franchise consultants
- HR and recruitment consultants
- IT and technology consultants
- Life and wellness coaches
- Management and strategy consultants
- Marketing and branding consultants
- Project management consultants
- Sales consultants
- Startup mentors and advisers
- Supply chain, procurement and logistics consultants
Or start from personal branding.