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Personal branding · Consultants, coaches and advisers

Your buyer wants to know how many other companies you already serve.

Personal branding for a fractional CXO is the answer to a founder's real question: how much of you they get, for what, and whether you have held the job at full scale in a company bigger than theirs.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a fractional CXO is the answer to a founder's real question: how much of you they get, for what, and whether you have held the job at full scale in a company bigger than theirs. GullySales writes that answer into your profile and keeps it in front of the founders who hire this way.

Also written for

Fractional CXO, Fractional CFO, Fractional CMO, Interim executive.

For fractional CXOs

Where it usually goes wrong, and what we would do.

  • “The unasked question is about your other clients”

    A founder paying for eight days a month is quietly working out whether he gets Tuesday mornings or whatever is left over from your largest account. When the page does not answer it, he assumes the worse version.

  • “The title is not understood outside a few pin codes”

    An owner in Peenya has hired an accountant and a chartered accountant, never a fractional chief financial officer. He does not know what it covers, what it costs, or how he would end it.

  • “You are competing with the promoter's retired uncle”

    There is nearly always a retired finance head in the family network who will give two days a month for less. Your writing has to show the difference in what gets built, because it will never win on fee.

  • “If your last full-time title does not carry the claim, nothing else will”

    Buyers read the last real job first. Where that job was not the function you now sell, the profile has to earn it through the work instead of the designation, and that takes longer than anyone wants.

What we do

What we deliver for fractional CXOs.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. The engagement model stated on the page

    Days a month, what you own, what you refuse to own, how a client ends it and how long a handover takes. The commercial shape in plain words.

    Result: Calls that begin at scope instead of at what fractional means.

  2. Your first thirty days published

    The decisions you take in the opening month, in order, for a company with no financial controls or no marketing function worth the name.

    Result: A founder can picture what happens the week after he signs.

  3. An hour on the mandate you just closed

    An hour of your time about one client problem you are inside right now, anonymised before a word is drafted. That hour is the whole of what we need from you, and it is also the whole product. Skip it and you have bought the same generic profile founders already scroll past, so keep your money instead.

    Result: Writing that sounds like an operator, because it came from one.

  4. A search presence built the way founders look

    Your name, the function, the city and the model, on a page and a profile that surface when somebody types all four into Google at eleven at night.

    Result: Enquiries from founders who already know what they want to buy.

  5. Material for the rooms where these deals start

    Founder groups, accelerators, angel networks and the chartered accountants who tell owners what to do next, each with a short profile written for that reader.

    Result: Introductions from people who currently cannot describe what you do.

  6. Proof of the full-time years

    The listed company, the factory, the fundraise, whatever your fractional work rests on, set out so it is the first thing a sceptic reads.

    Result: The experience does the persuading before the fee comes up.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for fractional CXOs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is fractional just consulting with a better name?
No, and your page should carry the difference. A consultant recommends and leaves. You hold the function, sign off the numbers and sit in the management meeting. Buyers who have been burned by a report nobody implemented care about that distinction more than you expect.
How do I show results when every client is a private company?
Name the mechanism rather than the number. What state the function was in, what you changed, what stopped happening afterwards, with written permission on file wherever the client is identifiable at all. A figure a reader cannot check does not persuade one.
What if I go back to a full-time role?
Say it on the page instead of hiding it. Plenty of fractional careers are a bridge, and pretending otherwise costs you with the founders who already suspect it. The writing you leave behind is what a hiring board reads anyway.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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