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Personal branding · Consultants, coaches and advisers

Your best year is the one where nothing happened, and nobody saw it.

Personal branding for a security consultant is the visibility of the individual a client is about to trust with their weaknesses: the certifications, the empanelments and the way you talk about risk.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a security consultant is the visibility of the individual a client is about to trust with their weaknesses: the certifications, the empanelments and the way you talk about risk. GullySales writes and runs it from a regular conversation, with discretion as the first rule.

Also written for

Cybersecurity consultant, Security specialist, CISO.

Where this sits

For cybersecurity consultants

Where it usually goes wrong, and what we would do.

  • “There is nothing to show, because nothing happened”

    A year of no incidents produces no story. The intrusion you caught in March is not yours to describe, and the client would rather it was never mentioned again.

  • “The buyer is working out whether you are safe to let inside”

    A technology head reading your feed is asking one thing: would this person talk about us the way they are talking about somebody else? Loose posting about other people's weaknesses loses the work before the first call.

  • “You are picked off a list, then checked as a person”

    A company that needs an audit starts from the empanelled auditor lists or from its auditor's recommendation. The list gets them to five names. Your profile decides which two get rung.

  • “Part-time security leadership is bought on one individual”

    An SME hiring a virtual security head is not buying a firm. It is buying a named person to sit in front of its board and explain a risk register, and there is no logo to stand behind in that room.

What we do

What we deliver for cybersecurity consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile a technology head can check in five minutes

    Certifications with their issue dates, the standards you have taken clients through, the sectors you know. Nothing about tooling, nothing about your own travel or routine.

    Result: The person shortlisting you finds a clear record instead of a wall of acronyms.

  2. The interview, kept clear of live engagements

    An hour with you about a pattern you keep seeing, never about work in progress. If a subject touches a current client it does not get discussed on the call at all.

    Result: Material with no exposure attached to it.

  3. Writing about risk that names nobody

    How a phishing test is scoped, what a board should ask after an incident, why a vendor questionnaire misses the obvious. Written the way a public advisory is written.

    Result: Something a prospective client reads and thinks, this person would be careful with us.

  4. Empanelment and certification entries that agree with each other

    Your listings on the panels and registers buyers actually consult, checked line by line against your profile and your proposal template.

    Result: No mismatch for a procurement team to query in the middle of a bid.

  5. Board-level talks and industry panels

    A speaker note and two subjects pitched to industry associations, sector forums and the conferences your buyers attend rather than the ones your peers attend.

    Result: An hour in front of forty people who sign the cheques.

  6. A published line on what you will never discuss

    A short, plain statement on your profile about client confidentiality, written once and held to.

    Result: The awkward question answered before a client has to ask it.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for cybersecurity consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does publishing make me a target?
It raises your profile with people you would rather not meet, which is a fair worry and a reason to get your own house in order first. Nothing we publish describes your clients' systems, your tooling or your movements. If your own threat model rules it out, say so and we will not argue.
Can I write about a breach I handled?
Only the way a public advisory does: the technique, the fix, the lesson, with nothing that identifies the client. Where the incident was reported to a regulator or to customers, their legal team decides what may be said about it, not us and not you.
How do I know this is where my money should go?
Start by tracing where your last ten enquiries actually came from. Several security consultants find their real problem is that a referral sat unanswered for a week, and that costs nothing to fix.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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