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Personal branding · Consultants, coaches and advisers

Demand here arrives as a customer's questionnaire, not as a search.

Personal branding for a sustainability or ESG consultant is the visibility of the person a factory owner rings when a reporting deadline or a buyer's questionnaire lands on the desk.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a sustainability or ESG consultant is the visibility of the person a factory owner rings when a reporting deadline or a buyer's questionnaire lands on the desk. GullySales writes it from a conversation timed to the deadlines your clients are working towards, and never publishes a client's numbers before the client has published them.

Also written for

Sustainability consultant, ESG consultant, Climate consultant.

Where this sits

For sustainability and ESG consultants

Where it usually goes wrong, and what we would do.

  • “The work starts with a panicked email from a supplier”

    A component maker near Hosur is asked by a European customer for emissions data by a date. They have never measured anything. Whoever explained that requirement in plain words gets the call.

  • “Deadlines make this market, and they are public”

    Reporting obligations for listed companies, the carbon charge on exports, packaging waste responsibilities. Each has a date attached, and the weeks before it are when the phone rings.

  • “Anybody can hold the certificate”

    The buyer is trying to work out whether you have stood next to a boiler or only read the standard. The way you describe a measurement that came out wrong settles it for them.

  • “The footprint you calculated is not yours to announce”

    A client's improvement belongs in the client's own report, in their words and on their timing. Describe the work you did and leave their achievement to them.

What we do

What we deliver for sustainability and ESG consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that separates advisory work from assurance

    Which schemes you are accredited under, which you only advise on, and the sectors you have measured in. Stated plainly, because the distinction decides whether somebody may hire you.

    Result: A profile that states, before any meeting, which work you may and may not take on.

  2. A call timed before their deadline

    The call is placed ahead of the dates your clients are working towards, on a schedule agreed in writing, so the explanation goes up while owners are still looking for it. It is the one conversation we cannot take from anybody else in your firm.

    Result: An explainer published ahead of the deadline, under your name.

  3. Plain explainers on the requirement that has just landed

    What a customer questionnaire is actually asking a supplier to produce, and what a mid-sized factory has to do first. Written for an owner, not for a sustainability team.

    Result: A short note written so a buyer's procurement team could send it on to a supplier.

  4. Sessions for supplier groups and industry associations

    One talk to an exporters' association or a cluster body reaches many companies with the same obligation on the same date.

    Result: A talk outline and an introduction, ready to pitch to exporters' associations and cluster bodies.

  5. A written line on the claims you will not make

    A short statement of where you stop, agreed before anything is drafted, so a client cannot quietly pull you into a claim you cannot support.

    Result: A signed-off statement of what you will and will not say publicly, kept on file.

  6. Colleagues named so the firm can take a second mandate

    Bylines for the people who run the data collection, with the schemes they cover.

    Result: Bylined profiles for your data collection team, with the schemes each one covers.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for sustainability and ESG consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I also sign assurance statements. Does that change what I may publish?
Yes, and it is the thing to settle first. Independence requirements from your accreditation body restrict how an assurance provider may market to the companies it reports on, and the position differs between schemes. Your accreditation body or your own compliance adviser confirms it, because the accreditation is yours to lose.
Is this demand real or is it a fashion?
The dates are written down, which is a different thing from fashion. But a consultant with no measurement experience gets found out in the second meeting, and visibility only makes that happen sooner. Our first conversation starts with where your last ten enquiries came from, and if the honest answer is one large client, that tells us where to begin.
Can we publish a client's reduction figure if they agree?
Only after they have published it themselves, in their own disclosure, and only in their wording. A number that appears on your profile before it appears in their report creates a problem for both of you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Consultants, coaches and advisers

Personal branding for the rest of the consultants, coaches and advisers.

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Your next practical step

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