Hospitals · Healthcare
Fill the beds and the OPD slots your departments can actually treat.
An emergency is decided on proximity and a phone that gets answered. A planned knee replacement is decided over days, comparing surgeons and checking whether the insurer's TPA is on your panel. Both journeys end at the same front desk, but they start from different searches and different fears.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Hospital marketing makes yours the hospital a family finds and trusts when someone needs a specialist or a bed. Hospital sales turns that enquiry into an admission in the right department. GullySales builds a page for each department and logs every call by department and referral source, so you can see which ward is filling and which is empty.
Running advertisements for the hospital as a whole rarely fills a specific department. The daughter searching for a knee surgeon for her father needs a page naming your orthopaedic surgeon and the cashless insurers you accept. The GP who sent you three patients last month needs to hear what happened to them.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How hospitals are chosen.
For emergency and trauma care, the decision is made in minutes, based on which hospital is closest and whose number gets picked up. A slow ambulance desk or an unanswered night line loses the patient to whichever hospital is next on the Maps list.
For a planned admission, maternity, joint replacement, cardiac or fertility treatment, the family compares two or three hospitals over days or weeks. They read the doctor's qualification, check recent reviews, and ask whether their insurer's TPA is on the panel before booking a consultation.
Referrals from a family doctor, a diagnostic centre or another patient still decide a large share of admissions, especially for surgery and speciality care. A referred family still checks the hospital's reviews and the doctor's profile before calling, so the referral opens the door but does not close it alone.
The problem
What usually goes wrong for hospitals.
What owners tell us on the first call, in their words.
“We never track our referrals”
GPs and diagnostic labs send patients every month, but nobody records the source, so we cannot tell which relationships to thank, or grow.
“Our night line rings out”
An emergency or admission enquiry after hours gets no answer, and the family calls the next hospital on the list within minutes.
“We only have a doctor list, not a department page”
A family searching for a joint replacement surgeon finds a PDF of doctor names, not a page that answers their actual questions.
“We do not know which department needs patients”
Enquiries are not tracked by department, so a full maternity ward keeps getting promoted while diagnostics sits empty.
“Our TPA desk cannot say how long approval takes”
A cashless admission stalls with nobody tracking the wait, and an anxious family sometimes leaves before approval arrives.
“We lose patients between the OPD visit and the admission”
A patient consults a doctor and is advised surgery, but nobody follows up if they do not book, so the admission is lost quietly.
“Our reviews are old and thin”
A family comparing two hospitals reads recent reviews first, and ours have not been asked for in months.
What we do
What we do for hospitals.
Everything included for hospitals, and the result each part is there to produce.
Department pages for each speciality
A dedicated page per department, such as cardiology or maternity, naming doctors and the procedures a patient actually searches.
Result: A department is found and trusted on its own page.
Call centre and WhatsApp reply routine
A routine so a call or WhatsApp enquiry, including after hours, is never left unanswered until the next morning.
Result: Fewer families move to the next hospital on their list.
Referral tracking for GPs and labs
A record of which family doctor, diagnostic lab or past patient sent each enquiry, reviewed with the administrator.
Result: A referral relationship becomes visible instead of invisible.
Google Business Profile built for Maps searches
A complete profile with department categories and current photographs, since emergency and local searches decide on Maps.
Result: An urgent search reaches your listing first.
Compliant advertising for a spare-capacity department
Search campaigns for one department at a time, worded to stay within medical advertising rules on outcome claims.
Result: Spend reaches a department that actually has room to grow.
CRM record from enquiry to discharge
Every enquiry, OPD visit, admission and TPA approval logged in one system instead of a paper register or shared inbox.
Result: Nothing about a patient's journey depends on memory.
Discharge follow-up and review requests
A call after discharge and a review ask on WhatsApp, timed to when the experience is still fresh.
Result: The hospital hears about a problem before it becomes a public review.
Report against your admission baseline
Enquiries, OPD-to-admission conversion and TPA turnaround reported by department, against your baseline.
Result: Each department head sees their own real numbers.
How the result is measured
- Enquiries by source and by department
- Call and WhatsApp reply time
- OPD-to-admission conversion by department
- TPA approval turnaround
- New reviews per month and reply rate
- Referral volume by doctor or lab partner
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for hospitals
Each has its own page: what it involves for hospitals, what you get, and what it is measured on.
- Account based marketingGo after the corporate accounts that can fill your health-checkup slots, by name.
- AdvertisingPut money behind the department that needs patients this month.
- Apartment advertisingThe association says yes to a health camp before it says yes to a poster.
- Branding and identityLook like the hospital a family trusts with a diagnosis.
- Buyer journey mappingMap what happens between a symptom and an admission, department by department.
- Buyer personasWrite down who actually decides, the patient, the family or the referring doctor.
- Cinema advertisingThe slide plays to families who will drive fifteen minutes, not to a city.
- Content marketingAnswer the health questions patients search before they ever look for a hospital.
- Digital marketingPut search, Maps, WhatsApp and ads to work for the departments that need them.
- Direct mailReach the households near you that will not find you on a search engine.
- Event marketingTurn a health camp into a recorded list of enquiries.
- Lead generationBring in enquiries for the departments with spare capacity.
- Marketing strategyDecide which departments to grow this year before spending on any channel.
- Newspaper advertisingBook the edition your patients actually live in, and print the camp date in it.
- Outdoor advertisingBuy the hoarding on the road families already take to reach you.
- Public relationsGet the local paper to write about your doctors, not your advertisement.
- Radio advertisingPut the camp date on air, and answer the calls it makes.
- Sales coachingCoach the front desk and the TPA desk on the calls they actually handle.
- Sales enablementGive the front desk the package sheets and answers they need on the call.
- Sales managementManage the front desk and the TPA desk against enquiry numbers, not a feeling.
- Sales metricsTrack admissions against enquiries by department, not total footfall.
- Sales processFix the steps between an enquiry and a confirmed admission.
- Sales strategyDecide how each department converts an enquiry before training anyone on it.
- Sales trainingTrain the front desk on the specific conversations that lose admissions.
- SEORank for the specialist and the procedure, not just the hospital's name.
- Social media managementUse social media to build trust in doctors, not to chase admissions directly.
- Video marketingLet a patient see the ward and hear the doctor before they ever visit.
- Website developmentBuild a site organised by department, not by hospital brochure sections.
- Follow-up systemsThe family said they would call back after speaking to the son in Dubai.
- CRMThe enquiry record is not the case sheet, and must never become one.
- Review generationAsk at discharge, and never write the review for the patient.
- Patient retentionThe family that had a baby here should not go elsewhere for the child.
- Referral marketingOne sentence from a GP sends more admissions than a year of hoardings.
- WhatsApp marketingFamilies send the prescription photograph to whichever number they have.
Worth a page and a campaign of their own
Maternity and gynaecology · Orthopaedics and joint replacement · Cardiology · Oncology · Nephrology and dialysis · Fertility and IVF · Paediatrics and neonatal care · Emergency and trauma care · General and laparoscopic surgery · Physiotherapy and rehabilitation
Priority campaigns
Campaigns for what hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Maternity and delivery campaign
A department page, local search and reviews push for maternity, timed for when couples start comparing hospitals early in a pregnancy.
Result: Couples researching early find your maternity page first.
Joint replacement campaign for orthopaedics
Search and content built around joint replacement searches, worded to stay within medical advertising rules on outcome claims.
Result: A patient researching the procedure finds your surgeon's page.
Fertility and IVF enquiry campaign
A dedicated page and compliant search campaign for fertility treatment, respecting rules that restrict any promise of outcome.
Result: Couples researching treatment find a page written for their questions.
Dialysis and nephrology awareness campaign
Content and local search around dialysis and kidney care, planned around when a patient or family first searches after a diagnosis.
Result: A newly diagnosed family finds the department before choosing elsewhere.
Emergency and trauma Maps visibility push
Google Business Profile and Maps optimisation for emergency and trauma care, since this decision is made in minutes on proximity.
Result: An emergency search reaches your listing before a competitor's.
Beyond search
Where we reach buyers of hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Referral doctors and diagnostic labs
Outreach materials and a tracked record for GPs and labs who send patients, so a relationship worth growing is never lost.
TPAs and insurance panels
The documentation and profile needed to get listed with a third-party administrator for cashless treatment, prepared and tracked.
Corporate health checkup accounts
A proposal built for an HR manager's questions on turnaround and billing, aimed at nearby employers with checkup budgets.
Resident welfare associations
Outreach to layouts and RWAs that could host a health camp, with sign-in and follow-up materials prepared in advance.
Health camps and screening drives
A camp topic matched to a department with room to grow, plus the sign-in sheet and follow-up calls that turn attendees into tracked enquiries.
Local health directories and listing sites
Profiles on directories such as Practo or Justdial kept consistent with the hospital's own department and doctor pages.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for hospitals
- 1
Assess
We look at your referral sources, your reply time on calls and WhatsApp, your department pages, and where last month's admissions actually came from.
- 2
Fix the response
A call centre routine with a named owner for the night line, WhatsApp for reports and appointments, and a record of every call by department.
- 3
Build the department pages
A page per speciality, with the doctor's name, qualification and the procedures patients search for, not a single combined services list.
- 4
Bring enquiries in
Local search, the Google Business Profile, a referral programme for GPs and labs, and health camps for the departments with spare capacity.
- 5
Track and retain
TPA turnaround tracking, discharge follow-up calls, and a review ask timed to a good outcome, on WhatsApp because that is where families already are.
Proof
What happened when hospitals fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
How soon would we see more admissions?
Do we need to advertise?
Can you advertise a specific treatment or department?
Do you track referrals from doctors and labs?
Can you help with TPA and insurance empanelment?
How do you handle patient privacy in marketing content?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
Notes for owners
Read more about hospitals.
- What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
- TV advertising vs OTT advertising: what are you actually buying?Television sells slots against ratings and prices the wastage in. OTT sells impressions to chosen people and charges for the choosing. Same film, two shops.
- Tamil advertising creative: what actually changesTamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
- Radio advertising vs social media advertising: where should your money go?Radio reaches a driver who cannot click. Social reaches a thumb that can. One buys a name people remember, the other buys the enquiry itself.
- Newspaper advertising vs digital advertising: which works for an SME?A newspaper ad is an announcement with a deadline, read once by an older, local-language audience. Digital is a tap you leave running. Most SMEs need the tap.
- Hyperlocal advertising in BengaluruIn this city a catchment is measured in minutes and bounded by roads people will not cross. What is available inside those boundaries, who owns it, and which language it is read in.
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.