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Hospitals · Public relations

Get the local paper to write about your doctors, not your advertisement.

Public relations for a hospital means placing a senior doctor's comment or a new equipment story in local news and health publications, which carries more trust than an advertisement. GullySales pitches these around a genuine milestone, such as a procedure newly offered or a doctor's qualification.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What public relations means

Public relations is getting your business covered by journalists, trade publications or local news, which carries more trust than an advert because a third party is saying it. GullySales pitches your story to the right publications and prepares your team for interviews when coverage is offered.

Also for hospitals

Sales and marketing for hospitals, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For hospitals

Where it usually goes wrong, and what we would do.

  • “A new procedure is a real story”

    The first hospital in the area to offer a specific surgery has a story local health reporters will run without payment.

  • “A doctor's comment on a seasonal illness gets picked up”

    A paediatrician's quote on dengue precautions before monsoon is timely enough for local papers to use.

  • “Press coverage supports the reviews, it does not replace them”

    A newspaper mention builds awareness, but the patient still checks the rating and recent reviews before calling.

What we do

What we deliver for hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A new procedure story pitch

    A pitch built around a genuine milestone, such as being the first in the area to offer a specific procedure, sent to local health reporters.

    Result: Local coverage reaches families an advertisement never would.

  2. A seasonal doctor comment calendar

    A schedule of a doctor's comment on a seasonal illness, such as dengue precautions before monsoon, timed to when reporters need it.

    Result: The hospital's doctors become the local, quoted source on seasonal health.

  3. A milestone tracker for pitches

    A running list of genuine milestones, a new doctor joining or new equipment arriving, worth pitching as they happen.

    Result: A real story is never missed for lack of someone tracking it.

  4. A coverage and reputation review

    A check that press coverage is being followed by attention to reviews and ratings, since a family still checks both before calling.

    Result: Press attention is backed by what a family actually finds when they look you up.

How the result is measured

  • Coverage secured
  • Publication reach
  • Enquiries after coverage

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full public relations and corporate communications page

What is worth telling the press

Hospital stories a health desk can use, with the limits stated.

A new procedure or machine
Announce it only once the unit is in use and name the doctor who performs it with qualifications. Say what it treats, not what it achieves.
A seasonal comment from a consultant
Prepare comments for each season's illness, such as dengue in the monsoon or heat exhaustion in summer. Keep them to prevention and when to see a doctor.
A screening camp
A free camp at a school or a factory is a story. Tell the paper the date, venue and departments taking part, and get consent for any photograph of a patient.
A health awareness day
Reporters plan around days such as World Heart Day or World Diabetes Day. Offer a senior consultant for a talk or a quote before the day.
One named press contact
Name a single administrator who answers the press and can confirm facts such as the doctors' names and accreditation. Keep patient names out unless the patient has agreed in writing.
What must stay out
Skip comparisons with other hospitals, claims of best outcomes and any patient case without written consent. Rules differ by state and body and change, so check with your own council and legal adviser.

Who it is for

This is written for these hospitals.

  • Multi-speciality hospitals
  • Single-speciality hospitals, maternity, orthopaedic or eye
  • Nursing homes
  • Day-care surgery centres
  • Corporate hospital chains with several branches
  • Diagnostic-centre-led hospitals
  • Hospitals attached to medical colleges
  • Government-empanelled private hospitals

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the public relations work runs

  1. 1

    Understand what is newsworthy

    We identify genuine stories in your business, since manufactured news rarely earns real coverage.

  2. 2

    Audit relevant press

    We research which journalists and publications actually cover your industry or locality.

  3. 3

    Prepare the pitch

    A release or pitch is written specifically for the target publication, not sent as a mass broadcast.

  4. 4

    Approach and follow up

    Journalists are approached directly, with a reasonable follow-up rather than a single unanswered email.

  5. 5

    Measure and prepare ahead

    Coverage is tracked, and a communications plan is kept ready for any significant matter that may need a public response.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Nanda Arthritis and Rheumatology Center

    Situation
    There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
    What we did
    • A website for patients
    • Search work
    • Google Business and reviews
    • Lead capture and advertising
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is PR worth it for a mid-sized hospital?
Yes, local coverage costs only the time to pitch a genuine story and builds trust an advertisement cannot.
How often can we pitch a story?
Whenever there is a real milestone, a new doctor or a seasonal health topic, not on a fixed schedule.
Who should speak to the press when a reporter asks about a patient?
Only the named hospital spokesperson. Do not confirm a patient's name, condition or treatment without written consent, and do not let the treating doctor improvise. Offer a general statement on the condition, and have your legal adviser check what the law requires of you.
A paper printed a wrong fact about our hospital. How do we correct it?
Ring the reporter and send the correct fact in writing with a document that proves it, such as the accreditation certificate. Ask for a correction in the same place. If the error concerns a treatment or a doctor, involve your legal adviser before you reply in public.
How soon would we see more admissions?
Fixing reply time and the referral record shows within weeks. Ranking a page for a search such as knee replacement surgeon in your town takes months.
Do we need to advertise?
Only for a department with spare capacity that needs enquiries this month. Most hospitals gain first from the reply routine and the profile, which cost nothing extra.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for hospitals.

All articles

More for hospitals

Everything else we would do for you.

Closest to this: reputation

Also for hospitals

Or start from the overview: sales and marketing for hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need