Hospitals · Cinema advertising
The slide plays to families who will drive fifteen minutes, not to a city.
Cinema advertising for a hospital buys the reel on screens inside the distance a family will actually drive to you, where the audience is the family deciding where a knee replacement happens. GullySales picks those screens by your own patient addresses, keeps the slide inside what your council permits, and counts scans by week.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What cinema advertising means
Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“The catchment is a drive time, not a district”
A family with a feverish child in the back seat goes to the hospital they can reach. Screens worth buying sit inside that drive, and the list starts from the localities on last year's OPD registrations.
“A hall of families suits some departments and not others”
Maternity, paediatrics and joint replacement are decided at home, over weeks, by the people sitting in that hall. Nobody picks a trauma centre from a slide, so an emergency number on screen is a name to remember rather than an enquiry.
“What the slide may claim is your doctors' risk”
Council advertising norms restrict comparisons, outcome claims and patient photographs, and the registration exposed belongs to your doctors. Ask your council or your own adviser to rule on the wording before the file is made.
“The hall keeps no record of anybody”
No cinema will tell you which family walked into your OPD. A QR code used in that reel alone, and a front desk asking every new patient where they heard the name, is the entire measurement.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Screen list drawn from your own patient addresses
The localities on last year's OPD and admission records, matched against the properties inside that ring, instead of a package across a city you do not treat.
Result: You pay for halls the families you already see drive past.
One department on the screen at a time
A slide or a short film carrying the maternity package, the knee clinic or the Sunday health check, with type readable from the back row and a code big enough to scan in a dark hall.
Result: A family remembers one thing about you rather than a list of specialities.
Wording checked before the file is built
The claim, the photograph and the doctor credit put in front of your medical director and your own adviser, against the norms that apply to your registrations.
Result: Nothing reaches a screen that a doctor has to defend later.
Weeks booked against the release calendar
What is scheduled to run in your campaign window, read before booking, because the rate does not drop for the fourth week of a film nobody is watching.
Result: The same money buys a fuller hall.
Files delivered to the property's specification
The slide or film converted to the format that chain projects, submitted before the cut-off for the week it opens.
Result: The campaign runs as the creative you approved.
A route that belongs to the reel
A WhatsApp number and QR code opening a page for that one department, and a line in the front desk register asking every walk-in where they heard of you.
Result: You can say which screen and which week produced appointments.
How the result is measured
- Screens and weeks run
- Scans by screen
- Enquiries traced to the cinema route
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who signs off the slide
A cinema slide needs sign-off from inside the hospital before the file goes to the property.
- Medical director
- Clears the clinical wording, the department name and any doctor credit. If a line could be read as a claim about results, it comes out or is changed.
- Your own legal adviser or council check
- Advertising rules for clinical practice differ by state and body and change, so someone qualified checks the final file against the rules that apply to your registrations.
- Billing or package head
- If the slide names a package such as a maternity or knee clinic offer, billing confirms what it includes and excludes. The front desk must give the same answer to a family quoting it.
- Front desk and call centre lead
- Briefs the team on what the slide says and what to ask every caller. A call that mentions the cinema should be routed to the department and logged against the reel.
- Patient privacy
- No patient photograph or case story goes on the slide without written consent. Staff, illustrations and the building itself are safer and carry the message just as well.
- End date of the offer
- If the slide names a camp, a clinic day or an offer, decide what happens to callers after that date, and who tells them so politely.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the cinema advertising work runs
- 1
Fix the catchment
We start from how far your customer travels to reach you, which for a clinic or a restaurant is short and decides the screen list on its own.
- 2
Read the release weeks
We check what is scheduled in the campaign window and time the buy to the weeks with something worth watching in the hall.
- 3
Build the creative
The slide or the film is made for a screen four storeys high and cut to the duration being bought.
- 4
Coordinate the booking
We place the buy with the cinema or its appointed agency and confirm the screens, the position and the delivery date in writing.
- 5
Count what came back
Scans, code use and calls are read against the weeks and the screens, and the next round drops the screens that gave nothing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we put a doctor's name and photograph on a cinema slide?
How many screens does a single-branch hospital need?
Can we put a health camp on a cinema slide?
What should the front desk say to someone who scanned the code?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for hospitals.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
6 min read · 21 Sept 2026TV advertising vs OTT advertising: what are you actually buying?Television sells slots against ratings and prices the wastage in. OTT sells impressions to chosen people and charges for the choosing. Same film, two shops.
8 min read · 21 Sept 2026Tamil advertising creative: what actually changesTamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
More for hospitals
Everything else we would do for you.
Closest to this: paid and media
Also for hospitals
- Account based marketing for hospitals
- Branding and identity for hospitals
- Buyer journey mapping for hospitals
- Buyer personas for hospitals
- Content marketing for hospitals
- Digital marketing for hospitals
- Event marketing for hospitals
- Lead generation for hospitals
- Marketing strategy for hospitals
- Public relations for hospitals
- Sales coaching for hospitals
- Sales enablement for hospitals
- Sales management for hospitals
- Sales metrics for hospitals
- Sales process for hospitals
- Sales strategy for hospitals
- Sales training for hospitals
- SEO for hospitals
- Social media management for hospitals
- Video marketing for hospitals
- Website development for hospitals
- Follow-up systems for hospitals
- CRM for hospitals
- Review generation for hospitals
- Patient retention for hospitals
- Referral marketing for hospitals
- WhatsApp marketing for hospitals
Or start from the overview: sales and marketing for hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.