Hospitals · Review generation
Ask at discharge, and never write the review for the patient.
Review generation for a hospital is getting patients and families to write publicly about their experience: the moment of the ask, the person who asks, and the words used. Rules on medical advertising and patient testimonials restrict what a hospital may then do with it. GullySales sets up the ask and keeps its use inside what your compliance adviser allows.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What review generation means
In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“The rules on testimonials are not the ones other trades follow”
Medical advertising and professional conduct rules restrict outcome claims and the use of patient testimonials, the position is not identical across states and councils, and it is revised. Put your wording to your medical director before it goes on a wall.
“Discharge is the moment, and the treating staff are the wrong askers”
A patient leaving after a good stay will write something. The ask belongs with the discharge desk or a patient relations coordinator, so nobody feels their care depended on agreeing.
“A review about the wait and the billing counter is still useful”
Families read about parking, the wait for a scan, the attitude at the counter and whether the estimate held. Those are the things a review may safely describe, and they are exactly what the next family wants to know.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An ask at discharge, in wording your adviser has seen
Who asks, at what point in the discharge, and a form of words that stays clear of outcome claims and treatment advice.
Result: The ask is consistent and defensible.
A review link that opens in one tap
A short link and a printed code at the discharge desk and the billing counter, pointing at your Google Business Profile.
Result: Nobody willing is lost in a search.
Prompts about experience rather than outcome
Questions about admission, the wait, how things were explained and how billing went, sent with the link.
Result: Reviews describe what the hospital controls.
A written policy on what may be republished
What can go on the website, what needs written consent, and what should not be used at all, checked with your compliance adviser.
Result: Nobody puts a patient's words up without authority.
A reply routine for a complaint left in public
Who answers, within what limits, and how the conversation moves to a phone call without any treatment being discussed in public.
Result: A bad review gets a professional answer rather than a defence.
Reviews counted by department
New reviews sorted so maternity, orthopaedics and emergency each build their own proof, against the baseline recorded before the work starts.
Result: A family choosing a department finds reviews about it.
How the result is measured
- Reviews received
- Average rating
- Response rate to requests
Recorded as a baseline before work starts, so every later report has an honest comparison.
Asking patients for reviews
Ask at the discharge desk about the experience of the stay, and never about the outcome of the treatment.
- Discharge desk, not the ward
- A patient relations executive asks once the bill is settled and the family is leaving. Doctors and nurses asking at the bedside would put the patient under pressure.
- The person who handled admission and billing
- Ask the adult patient or the family member who dealt with admission and the bill. Never ask after an ICU stay, a bereavement or a family dispute.
- Wording about the experience
- Suggest the review mention admission, the waiting time, the room's cleanliness, how staff explained things and the billing counter. Treatment and results stay out.
- Outpatient and day-care visits
- A day-care procedure or an outpatient visit ends with a clear moment, the discharge slip, and an easy link to scan. Inpatient stays with complications are left alone.
- The compliance adviser reads the wording
- Your compliance adviser or the medical superintendent reads the request text once. Rules on advertising and patient testimonials differ by state and body, so check them before use.
- Replies that give nothing away
- Reply to a public complaint in general terms, never confirming that the person was admitted or naming a doctor, and invite them to contact the patient relations desk.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the review generation work runs
- 1
Understand the customer journey
We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.
- 2
Read your current reviews
We read every review you have, count how many were answered, and note what customers praise in their own words.
- 3
Set up the ask process
Templates and a simple sending process are built into your existing customer communication.
- 4
Implement responses
Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.
- 5
Measure and adjust
We track review volume and rating trend and adjust the ask timing if response rates are low.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are we allowed to publish patient testimonials?
Should we give an incentive for a review?
Many of our patients are not comfortable in English. How do we ask?
Should we ask for reviews on Google and a doctor directory like Practo?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for hospitals.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
8 min read · 21 Sept 2026How to advertise to Gen XThe forty-five to sixty year old Indian buyer researches online and then rings you. Age is the one thing you can actually buy on a platform, and on its own it tells you almost nothing.
7 min read · 7 Jul 2026How to increase OPD patients: a practical plan for hospitals and clinicsMore OPD patients come from answering every call, a Maps profile with fresh reviews, a page per speciality and doctors who refer to you. The order of work that fills the outpatient desk.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.