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Hospitals · Account based marketing

Go after the corporate accounts that can fill your health-checkup slots, by name.

Account based marketing for a hospital means naming the employers, insurers and referring clinics worth winning, then building a pitch for each one. A general advertisement never reaches them. GullySales picks the accounts worth the effort and builds the materials to open the door.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What account based marketing means

Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list after the first conversation and writes content aimed at each named account rather than a general offer.

Also for hospitals

Sales and marketing for hospitals, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For hospitals

Where it usually goes wrong, and what we would do.

  • “The buyer is an HR head, not a patient”

    A corporate health-checkup contract is won by answering an HR manager's questions on turnaround and billing, not by a hospital brochure.

  • “TPA empanelment is its own account”

    Getting listed with a third-party administrator for cashless treatment is a separate, slower pitch with its own paperwork and contact person.

  • “One factory contract fills a slow morning slot”

    An annual checkup tie-up with a nearby factory brings steady volume into hours the diagnostic centre would otherwise sit empty.

What we do

What we deliver for hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A target list of employers and insurers

    A short list of corporate accounts, TPAs and labs worth a dedicated pitch, built from your existing referral relationships and nearby employers.

    Result: Your team pitches accounts that can actually fill a specific slot.

  2. An HR-facing health checkup proposal

    A proposal written for an HR manager's real questions on turnaround, billing and reporting, not a general hospital brochure.

    Result: An HR head can say yes without chasing you for basic details.

  3. A TPA empanelment paperwork pack

    The documentation and contact process needed to get listed with a third-party administrator for cashless treatment, prepared and tracked.

    Result: Empanelment moves forward instead of stalling on missing paperwork.

  4. Outreach for spare-capacity departments

    Direct approaches to nearby factories, colleges and residential communities that can bring steady volume into an underused slot.

    Result: A quiet morning slot gets a dependable stream of appointments.

  5. An account pipeline tracker

    A shared record of which corporate and TPA accounts are being pursued and at what stage, reviewed with the administrator.

    Result: No account gets lost midway through a conversation.

How the result is measured

  • Accounts engaged
  • Meetings secured per account
  • Accounts converted to customers

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full account-based marketing page

What the HR head must see

Put these six items in every employer health-checkup proposal.

The reader is an HR or administration head who must justify the choice to their management. Answer their practical questions on the first read.

Packages by group of staff
List separate packages for shop-floor staff, supervisors and senior management, naming every test in plain words. HR compares the lists line by line, so keep the format the same across packages.
Slots and batch size
State the mornings the department can take a batch, how many employees fit a slot and the fasting instructions. HR needs this to plan shifts without stopping a production line.
Report handling and privacy
Say who receives each report, that individual results go only to the employee, and what summary, if any, goes to the employer. Employees will only take part if this is clear.
Follow-up for abnormal results
Name the department and the doctor an employee is referred to when a result needs attention, and how the appointment is booked. The proposal should show what happens after the test.
Billing and corporate desk
Give the GST details, the purchase order process and the billing contact for corporate accounts. Prices are set by hospital management, so list only what the management has approved.
Camp at the workplace option
Say whether the hospital can run a camp at the factory or office, what equipment travels and what space is needed. Many employers prefer it to sending staff out in batches.

Who it is for

This is written for these hospitals.

  • Multi-speciality hospitals
  • Single-speciality hospitals, maternity, orthopaedic or eye
  • Nursing homes
  • Day-care surgery centres
  • Corporate hospital chains with several branches
  • Diagnostic-centre-led hospitals
  • Hospitals attached to medical colleges
  • Government-empanelled private hospitals

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the account based marketing work runs

  1. 1

    Understand the target market

    We agree what a good account looks like: size, sector, buying pattern, and how many you can realistically work at once.

  2. 2

    Audit the current pipeline

    We check which target accounts your sales team already has a foot in, so effort is not duplicated on a relationship that exists.

  3. 3

    Build and score the list

    Named accounts are ranked by fit and signal, and the first batch is agreed with sales before any outreach begins.

  4. 4

    Research and create

    Each account gets its own research brief and a short piece of content built around its situation.

  5. 5

    Run coordinated outreach

    Marketing and sales contact the account in a planned sequence rather than separately and at random.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Nanda Arthritis and Rheumatology Center

    Situation
    There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
    What we did
    • A website for patients
    • Search work
    • Google Business and reviews
    • Lead capture and advertising
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is this only for large hospitals?
No. A mid-sized hospital with two or three good corporate accounts nearby can fill its diagnostic centre without mass advertising.
How do we find accounts to target?
We start with employers and colleges within a short radius, and any labs already sending you referrals.
Who in the hospital should own a corporate account?
Name one person as the account owner, usually from marketing or the corporate desk, who coordinates the health-check department, billing and the doctors. If the employer has to call three departments, the relationship is lost at the first problem.
Can we offer a corporate discount on checkups?
Pricing is a management decision, so take the question to them with a written price list. Offer the same terms to employers of similar size and avoid pressure or special rates for one HR head. Rules on hospital advertising differ, so check with your own compliance team.
How soon would we see more admissions?
Fixing reply time and the referral record shows within weeks. Ranking a page for a search such as knee replacement surgeon in your town takes months.
Do we need to advertise?
Only for a department with spare capacity that needs enquiries this month. Most hospitals gain first from the reply routine and the profile, which cost nothing extra.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for hospitals.

All articles

More for hospitals

Everything else we would do for you.

Closest to this: leads and follow-up

Also for hospitals

Or start from the overview: sales and marketing for hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need