Hospitals · Sales metrics
Track admissions against enquiries by department, not total footfall.
Sales metrics for a hospital are the small set of numbers that show whether enquiries turn into admissions, by department and by source. Reply time and the ratio of OPD visits to admissions are two of them. GullySales sets these up once and reports them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What sales metrics means
Sales metrics are the specific numbers, such as call volume, conversion rate and average deal size, that show whether a sales team is actually improving. GullySales reports these by enquiry outcome rather than activity, the same enquiry-based reporting used across every engagement.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“Footfall is not the number that matters”
A hospital busy with OPD visits can still be losing money if few of those visits become admissions.
“Reply time predicts lost enquiries”
Tracking how long a call waits before a reply shows almost exactly where enquiries are lost to another hospital.
“TPA turnaround is felt but rarely tracked”
The time between requesting cashless approval and getting it decides whether an anxious family stays or looks elsewhere.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An enquiry-to-admission ratio by department
A tracked ratio of enquiries against admissions for each department, showing the real drop-off footfall numbers hide.
Result: A busy-looking department that is actually losing patients gets noticed.
Reply time tracking
A record of how long a call waits before a reply, since this predicts almost exactly where enquiries go to another hospital.
Result: A slow reply gets fixed before it costs another admission.
TPA turnaround tracking
A record of the time between requesting cashless approval and receiving it, since this decides whether an anxious family waits or leaves.
Result: A slow approval process becomes visible instead of just felt.
A review with department heads
A recurring review of these numbers with the administrator and department heads, using the enquiry record rather than memory.
Result: Every department head sees their own real numbers instead of a combined total.
How the result is measured
- Conversion rate
- Average deal size
- Sales cycle length
Recorded as a baseline before work starts, so every later report has an honest comparison.
Numbers worth tracking
The numbers a hospital can work out from its call log, admission register and referral book.
- After-hours calls answered or returned
- From the phone system or call log, list calls received after the day desk closes and mark which were answered or called back. Missed night calls about emergencies or admissions are the first gap to close.
- Admissions by referring doctor or lab
- Add a referral field to the admission form and fill it from the patient or the referral slip. Count by doctor, clinic or diagnostic lab. A referrer who has gone quiet deserves a visit from the relations team.
- Surgery advised in OPD but admitted elsewhere
- From the OPD record, count patients advised a procedure and check how many were admitted here. With the consultant's agreement, call some to ask what held them back. Cost and insurance doubts usually surface first.
- Cost estimates given against admissions
- Log every written estimate given at the billing desk with the package and the insurer or TPA. Check which led to an admission. A package estimated often but rarely admitted needs its estimate explained better.
- Health check packages and later consultations
- Count preventive health check bookings by corporate tie-up, walk-in, website and camp, then check how many of those people later booked a specialist consultation. It shows which channel brings patients back.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the sales metrics work runs
- 1
Review current metrics
We look at what is currently tracked and how consistently it is defined and calculated.
- 2
Select the core set
We agree, with you, the small number of metrics that actually matter for decisions.
- 3
Write the definitions
Exact calculation rules are documented for each one.
- 4
Build the scorecard
A simple, regular report is built around the agreed metrics and definitions.
- 5
Train the team
We run a short session on using the scorecard in reviews, not just producing it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our OPD is full, so why are admissions down?
How often should metrics be reviewed?
Our admissions are in the HIS but enquiries are on paper. Can the two be matched?
Our numbers swing with the fever season and festival holidays. How do we read a quiet period?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for hospitals.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
6 min read · 21 Sept 2026TV advertising vs OTT advertising: what are you actually buying?Television sells slots against ratings and prices the wastage in. OTT sells impressions to chosen people and charges for the choosing. Same film, two shops.
8 min read · 21 Sept 2026Tamil advertising creative: what actually changesTamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
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Or start from the overview: sales and marketing for hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.